Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Growing sales mask real concerns
- ISB for breakfast?
- Small, local are important new trends
- Tough economy drives change
- Marketing initiatives focus on in-store
- Women, seniors prime audiences for ISBs
- Breads most popular, but sweet tooths abound
- Consumers changing behavior in the new economy
- Market Size and Forecast
- Key points
- Stable growth slows with the recession
- Figure 1: Number of in-store service bakeries and average weekly sales
per store, 2001-08
- A changing customer base
- Figure 2: Trended incidence of purchase at ISBs, by household income,
2005-09
- Overall sales of ISBs
- Figure 3: Total U.S. sales and forecast of ISB products, at current
prices, 2004-14
- Figure 4: Total U.S. sales and forecast of ISB products, at
inflation-adjusted prices, 2004-14
- Competitive Context
- The bread aisle
- Sandwich, coffee and donut shops
- C-Stores sell baked goods
- Segment Performance
- Key points
- Desserts lead the category
- Strong growth for breakfast
- Sales of ISBs by segment
- Figure 5: Sales of selected ISB products at current prices, by segment,
2007 and 2009
- Segment Performance--Desserts
- Key points
- Recession slows robust growth
- Continued opportunity in "everyday indulgences"
- ISB dessert sales
- Figure 6: Sales of ISB desserts, at current prices, 2004-09
- Figure 7: Sales of ISB desserts, at inflation-adjusted prices, 2004-09
- Segment Performance--Breads and Rolls
- Key points
- Solid growth following the Atkins trend
- Opportunity in artisan, health-oriented breads
- ISB bread and roll sales
- Figure 8: Sales of ISB breads and rolls, at current prices, 2004-09
- Figure 9: Sales of ISB breads and rolls, at inflation-adjusted prices,
2004-14
- Segment Performance--Bakery/Breakfast
- Key points
- Hispanic sweet goods, dining at home fuel growth
- Serious dough in donuts
- ISB bakery/breakfast sales
- Figure 10: Sales of ISB bakery/breakfast products, 2004-09
- Figure 11: Sales of ISB bakery/breakfast products, at inflation-
adjusted prices, 2004-09
- Retail Channels
- Key points
- Mass merchandisers and club stores pose a threat
- Figure 12: Number of conventional supermarkets and supercenters ($2
million or more), 2003-08
- Supermarkets still currently prevail
- Figure 13: Types of stores from which ISB purchases have been made in
past year, 2007-09
- Market Drivers
- Key points
- A difficult economy
- Figure 14: U.S. unemployment, October 2008-June 2009
- Figure 15: Disposable personal income and personal consumption, October
2009-May 2009
- The need for speed
- Growing Hispanic population
- Figure 16: Population, by race and Hispanic origin, 2004-14
- Figure 17: U.S. population ages 34 and below, by race/Hispanic origin,
2008
- Production costs remain high
- Brand Qualities
- Key points
- Costco
- Market of Choice
- Publix
- Whole Foods
- Innovation and Innovators
- Key points
- Health, gluten and the trans fats scare
- Figure 18: New product launches of trans fat-free products, by sector
2004-09
- Figure 19: Change in new product launches of trans fat-free products, by
sector, 2004-08
- Figure 20: New product launches of gluten-free products, by sector,
2004-09
- The natural approach
- Other innovations
- Advertising and Promotion
- Key points
- In-store merchandising and displays
- Print advertising
- Online initiatives
- Usage of In-store Bakeries
- Key points
- Overall use of ISBs
- Figure 21: Incidence of buying bread or bakery items from in-store
bakery, by key demographics, May 2009
- ISBs used by type of store
- Figure 22: Types of stores from which ISB purchases have been made in
past year, by gender, May 2009
- Figure 23: Types of stores from which ISB purchases have been made in
past year, by age, May 2009
- Figure 24: Types of stores from which ISB purchases have been made in
past year, by household income, May 2009
- Share of Purchases by Type of Outlet
- Key points
- Gender bias favors ISBs
- Figure 25: Estimated share of spend on bread and bakery products from
various types of stores, by gender, May 2009
- Figure 26: Estimated share of spend on bread and bakery products from
various types of stores, by age, May 2009
- ISBs skew higher income
- Figure 27: Estimated share of spend on bread and bakery products from
various types of stores, by household income, May 2009
- Incidence of Using Various Outlets for Bread and Bakery--Normal Home
Consumption vs. For Special Occasions
- Key points
- Supermarket aisle and ISBs dominate
- Figure 28: Source of bread and other baked goods for normal home
consumption, by product type, May 2009
- Figure 29: Source of bread and other baked goods for a special event or
meal, by product type, May 2009
- Products Bought at ISBs
- Key points
- Bread or roll purchase from ISBs by ingredient addition/omission
- Figure 30: Purchase from ISB of bread or rolls with specific added, low
or no ingredients, by gender, May 2009
- Figure 31: Purchase from ISB of bread or rolls with specific added, low
or no ingredients, by age, May 2009
- Types of product bought from ISB in last month
- Figure 32: Types of products bought from ISB in past month, by gender,
May 2009
- Figure 33: Types of products bought from ISB in past month, by age, May
2009
- Figure 34: Types of products bought from ISB in past month, by household
income, May 2009
- Figure 35: Types of products bought from ISB in past month, by number of
people in household, May 2009
- ISB services and options tried or interested in
- Figure 36: Interest in trying new or different ISB products and
services, May 2009
- Changes in Shopping and Eating Habits
- Key points
- Changes in use of ISBs
- Figure 37: Change in use of ISBs as a result of the current economic
climate, by gender, May 2009
- Figure 38: Change in use of ISBs as a result of the current economic
climate, by age, May 2009
- Figure 39: Change in use of ISBs as a result of the current economic
climate, by household income, May 2009
- Changes in eating and cooking habits
- Figure 40: Change in eating and cooking habits as a result of the
current economic climate, by gender, May 2009
- Figure 41: Change in eating and cooking habits as a result of the
current economic climate, by age, May 2009
- Figure 42: Change in eating and cooking habits as a result of the
current economic climate, by household income, May 2009
- Changes in grocery bill
- Figure 43: Change in grocery bill as a result of the current economic
climate, by gender, May 2009
- Figure 44: Change in grocery bill as a result of the current economic
climate, by age, May 2009
- Impact of Race/Hispanic Origin
- Figure 45: Incidence of buying bread or bakery items from in-store
bakery, by race/Hispanic origin, May 2009
- Figure 46: Estimated share of spend on bread and bakery products from
various types of stores, by race/Hispanic origin, May 2009
- Figure 47: Types of products bought from ISB in past month, by
race/Hispanic origin, May 2009
- Figure 48: Change in eating and cooking habits as a result of the
current economic climate, by race/Hispanic origin, May 2009
- Appendix: Other Useful Consumer Tables
- Figure 69: Purchase from ISB of bread or rolls with specific added, low
or no ingredients, by household income, May 2009
- Figure 70: Purchase from ISB of bread or rolls with specific added, low
or no ingredients, by marital status, May 2009
- Figure 71: Types of products bought from ISB in past month, by gender
and age, May 2009
- Figure 72: Change in use of ISBs as a result of the current economic
climate, by marital status and presence of children, May 2009
- Figure 73: Change in grocery bill as a result of the current economic
climate, by household income, May 2009
- Appendix: Trade Associations
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