Drinks NPD - Italy - August 2009

Table of Contents

• Issues in the Market
• Consumer research
• Abbreviations
• Market in Brief
• Alcoholic sector in decline
• Economic factors
• Bottle water leads in non-alcoholic sector
• Future prospects
• Internal Market Environment
• Key points
• Attitudes towards alcoholic drinks
  • Figure 1: Frequency of drinking alcohol, Italy, 1998-2008
  • Figure 2: Those aged 14+ that drink outside main meals, Italy, 1998-2008
  • Figure 3: Penetration and frequency of consumption among people of 11-year-old and over, Italy, 1998-2008
• Weather and seasonal drinking
• Healthy lifestyle and food habits
• Legislation
• Broader Market Environment
• Key points
• Ageing population
  • Figure 4: Trends in Italian population, by age, 2003-13
• Consumer expenditure
  • Figure 5: Trends in Italian PDI (at constant prices), consumer expenditure and GDP (at current prices), 2004-14
• Employment
  • Figure 6: Trends in Italian employment, 2002-07
• Legislation: 2007/45/EC
• Leading Drinks Markets for New Product Development
• Key points
  • Figure 7: Top product categories for new product development in alcoholic drinks, percentage, 2006-09
  • Figure 8: Top product categories for new product development in non-alcoholic drinks, 2006-09
• Alcoholic drinks -- Overview
  • Figure 9: Italian volume sales of alcoholic drinks, 2004-14
  • Figure 10: Italian value sales of alcoholic drinks, 2004-14
  • Figure 11: Italian retail volume sales of alcoholic drinks, by type, 2004-09
  • Figure 12: Italian value sales of alcoholic drinks, by type, 2004-09
• Beer
  • Figure 13: Italian volume sales of beer, on- and off-trade, 2004-14
  • Figure 14: Italian value sales of beer, on- and off-trade, 2004-14
• Wine
  • Figure 15: Italian volume sales of wines, on- and off-trade*, 2004-14
  • Figure 16: Italian value sales of wines, on- and off-trade*, 2004-14
• Spirits/liqueurs
  • Figure 17: Italian volume sales of spirits/liqueurs, on- and off-trade, 2004-14
  • Figure 18: Italian value sales of spirits/liqueurs, on- and off-trade, 2004-14
  • Figure 19: Italian volume sales of spirits/liqueurs, by type, 2007-09
• Non-alcoholic drinks -- Overview
  • Figure 20: Retail volume sales of non-alcoholic drinks*, 2004-14
  • Figure 21: Italian retail volume sales of non-alcoholic drinks, by type, 2004-09
  • Figure 22: Italian retail volume sales of tea and coffee, 2004-09
  • Figure 23: Retail value sales of non-alcoholic drinks, 2004-14
  • Figure 24: Italian retail value sales of non-alcoholic drinks, by type, 2004-09
• Bottled water
  • Figure 25: Italian volume sales of bottled water, off-trade, 2004-14
  • Figure 26: Italian value sales of bottled water, off-trade, 2004-14
  • Figure 27: Italian volume sales of bottled water, off-trade, by type, 2007-09
• Carbonates
  • Figure 28: Italian retail volume sales of carbonates*, 2004-14
  • Figure 29: Italian retail value sales of carbonates*, 2004-14
  • Figure 30: Italian retail volume sales of carbonates, by type, 2007-09
• Juice
  • Figure 31: Italian retail volume sales of juice and juice drinks, 2004-14
  • Figure 32: Italian retail value sales of juice and juice drinks, 2004-14
  • Figure 33: Italian retail volume sales of juices and juice drinks, by type, 2007-09
• Ready-to-drink: Energy drinks, sport drinks and RTD teas
• Coffee
  • Figure 34: Italian retail volume sales of coffee, 2004-14
  • Figure 35: Italian retail value sales of coffee, 2004-14
• Tea
  • Figure 36: Italian retail volume sales of tea, 2004-14
  • Figure 37: Italian retail value sales of tea, 2004-14
• Factors used in the forecast
• Leading Product Claims for New Product Development
• Key points
• Alcoholic-drinks -- Overview
  • Figure 38: Top claims for new product development in alcoholic drinks, 2006-09
• Beer
• Wine
• Spirits and liqueurs
• Non-alcoholic drinks - Overview
  • Figure 39: Top claims for new product development in non-alcoholic drinks, 2006-09
• Bottled water
• Carbonated soft drinks
• Juice and juice drinks
• Coffee
• Other non-alcoholic drinks
• Leading Companies for New Product Development
• Key points
• Alcoholic drinks
  • Figure 40: Top companies for new product development in alcoholic drinks, 2006-09
• Non-alcoholic drinks
  • Figure 41: Top companies for new product development in non-alcoholic drinks, 2006-09