- Issues in the Market
- Key themes
- Definition
- Market in Brief
- A constant flow of sales
- A sustained healthy eating agenda
- Combating obesity
- Brands focus on price promotions
- Penetration dips
- Internal Market Environment
- Key points
- Healthy eating
- Figure 1: Agreement with lifestyle statements about diet and health,
2004-08
- Live a longer, healthier life
- Figure 2: Popularity of Mediterranean-style cuisine, 2004-08
- Figure 3: Popularity of Mediterranean-style cuisine, by age,
socio-economic group and region, 2008
- Return of the cook
- The rise of biofuels and global demand
- Get your fats right
- Figure 4: Consumer avoidance of fats, 2004-08
- Figure 5: Average UK energy intake from fat, per person per day,
2004/05-2007
- Regulating quality
- Broader Market Environment
- Key points
- ABs set to grow
- Figure 6: Changes in socio-economic status, 2004-09 and 2009-14
- Battling with childhood obesity
- Figure 7: Overweight and obesity prevalence among children in England,
1995-2006
- Obesity still a weighing issue for adults
- Figure 8: Projection of obesity prevalence among adults in England, by
gender, 2003-50
- Changes in personal disposable income
- Figure 9: Trends in PDI and consumer expenditure, 2004-14
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Competitive Context
- Key points
- Oils have larger consumer base than the competition
- Figure 10: Penetration of competing products to edible oils, 2008
- Value sales are highest for butter and spreads
- Figure 11: UK retail value sales of competing products to edible oils,
2007-09
- Cooking techniques
- Market Size and Forecast
- Key points
- Commodity price increases
- Figure 14: UK retail value sales of edible oils, 2004-14
- Sunflower oil loses out to vegetable oil
- Olive oil still a favoured alternative
- Liquid oils make their mark
- Figure 15: UK retail value sales of edible oils, by type, 2007-09
- Own-label beats branded products on price
- Figure 16: Price positioning of edible oils, 2009
- The future of the market
- Segment Performance
- Key points
- Liquid oils
- Volume sales remain steady
- Figure 17: UK retail value sales of liquid oil, 2004-14
- Vegetable gathers pace on olive oil in 2009
- Figure 18: UK retail value sales of liquid oil, by type, 2007-09
- Olive oil sales defy price increases
- Specialty oils see growth rates slow down
- New excitement for cold-pressed rapeseed oil
- What now for organics?
- Solid oils and cooking fats
- Sales slip away
- Figure 19: UK retail value sales of solid oils and cooking fats, 2004-14
- Figure 20: UK retail value sales of solid oil, by type, 2007-09
- Factors used in the forecast
- Market Share
- Key points
- Princes strengthens its market position
- Figure 21: UK retail value sales of standard oils, by brand, 2007-09
- Filippo Berio still the leading olive oil brand
- Figure 22: UK retail value sales of olive oil, by brand, 2007-09
- Speciality oils made up of niche brands
- Companies and Products
- Figure 23: Leading companies in the edible oils market and their
brands*, 2009
- Aarhus United UK
- Figure 24: AAK UK product and brand range, 2009
- Carapelli
- Societa per Azione Lucchese Oli e Vini (Filippo Berio)
- MH Foods
- Princes
- Pura Foods
- Leathams
- RH Amar
- Unilever
- Brand Communication and Promotion
- Key points
- Restricted adspend may limit brand potential
- Figure 25: Main monitored media advertising expenditure on edible oils,
2005-09*
- Press the leading medium used
- Figure 26: Main monitored media advertising expenditure on edible oils,
by medium, 2005-09*
- Filippo Berio is the best-supported brand
- Figure 27: Main monitored media expenditure on edible oils, by top ten
manufacturers, 2005-09*
- Reaffirming their position
- Channels to Market
- Key points
- Grocery multiples a dominant force in the market
- Figure 28: UK retail sales of edible oils, by outlet type, 2007-09
- Discount retailers' olive oil comes tops in blind test
- Waitrose a key olive oil retailer
- Figure 29: Index of consumer purchase of olive and extra virgin oil, by
supermarket used for main grocery shop, March 2009
- Leading food retailers' market shares of all food sales
- Figure 30: Leading UK food retailers' market shares of all food sales**,
2008/09
- The Consumer -- Usage of Edible Oils
- Key points
- Penetration high, but usage falls
- Figure 31: Frequency of using oils for cooking and in salads, 2004-08
- Larger households are heavy users
- Figure 32: Usage of oils for cooking and in salads, by key demographics,
2008
- Olive oil slides up
- Figure 33: Trends in usage of oils, by type, 2004-08
- Appendix
- Abbreviations
- Appendix -- Internal Market Environment
- Figure 41: Agreement with lifestyle statements about diet and health, by
demographics, 2008
- Appendix -- Competitive Context
- Figure 42: Competing products and their usage, by demographics, 2008
- Appendix -- Who' s Innovating?
- Figure 43: Total number of sauce and seasoning launches -- UK, January
2006-June 2009
- Figure 44: Own-label edible oil launches -- UK, January 2006-June 2009
- Figure 45: Private brand launches of edible oils -- UK, January
2006-June 2009
- Figure 46: New product launches, by type in select European countries,
January 2006-June 2009
- Appendix -- The Consumer -- Usage of Edible Oils
- Figure 47: Frequency and usage of oils for cooking and salads, by
demographics, 2008
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