- Issues in the Market
- Definitions
- Abbreviations
- Market in Brief
- Greater access to technology
- Ease of use is just as important as ' free'
- Consoles will continue to make gains
- Impact of the recession and the need to connect
- The future: Everything online?
- Internal Market Environment
- Key points
- More online gaming options than ever
- Figure 1: Selected device ownership summary, July 2009
- Average broadband speeds on the rise
- Figure 2: Broadband penetration and connection speeds, 2007 and 2008
- Rising PC ownership
- Figure 3: Trends in PC ownership, 2002-08
- Increasing interest in staying at home
- Figure 4: Weekday leisure activities compared to a year ago, February
2009
- Broader Market Environment
- Key points
- Stagnating personal disposable incomes
- Figure 5: Trends in personal disposable income and consumer expenditure,
2004-14
- An ageing population
- Figure 6: Trends in the age structure of the UK population, by gender,
2004-14
- Smaller households: encouraging console owners online?
- Figure 7: UK household sizes, 2004-14
- Competitive Context
- Key points
- TV, reading and listening to music more popular
- Figure 8: Spending a lot of time at home watching TV, reading, listening
to music, playing video/computer games and doing other games and hobbies, by
gender, April 2009
- Popularity of online video increased
- Figure 9: Usage of on-demand channels via the home PC, 2008 and 2009
- Low levels of technological expertise
- Figure 10: Awareness of new technology currently available in the
marketplace, 2008 and 2009
- Broadband penetration does not favour the old
- Figure 11: UK broadband penetration, by gender and age, April 2009
- Internet insecurity
- Figure 12: Experience of computer-based security threats, and the impact
it has had on web usage behaviours, April 2009
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Market Size and Share
- Key points
- How many people play games via the web?
- Figure 13: Penetration of UK visitors to online gaming sites, 2008 and
2009
- Leading online gaming destinations
- Figure 14: Total number of unique UK internet visitors to the top 15
online gaming destinations, 2008 and 2009
- Companies and Products
- Figure 15: Leading companies involved in the online gaming sector and
their brands, August 2009
- Blizzard Entertainment
- Microsoft Xbox LIVE
- Sony Online Entertainment
- PlayStation Network (PSN)
- Electronic Arts (EA)
- Yahoo! Games
- Where Do People Play Online?
- Key points
- Cost and ease of use play a big factor
- Figure 16: How games have been played online, April 2009
- Portable online gaming still to reach full potential
- Older web users present a challenge
- Figure 17: How games have been played online, by age, April 2009
- Children and relationship status play a big factor
- Figure 18: How games have been played online, by presence of children in
the household, April 2009
- Online Gaming Motivations
- Key points
- Making use of dead time
- Figure 19: Motivating factors to play games online, April 2009
- Free browser-based games the biggest boredom beater
- Figure 20: Type of online games played, by gaming motivations, April 2009
- No compromise in the recession?
- Appendix -- Where Do People Play Online?
- Figure 27: All online gamers' playing habits, by demographics, April 2009
- Figure 28: Regular online gamers' playing habits, by demographics, April
2009
- Figure 29: Occasional online gamers' playing habits, by demographics,
April 2009
- Appendix -- Online Gaming Motivations
- Figure 30: Most popular motivating factors to play games online, by
demographics, April 2009
- Figure 31: Next most popular motivating factors to play games online, by
demographics, April 2009
- Figure 32: Other motivating factors to play games online, by
demographics, April 2009
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