About this report
The economy has decidedly impacted the restaurant industry, yet the leading Sandwich, Sub and Wrap operators have fared well. These restaurants, culled from the Quick Service and Fast Casual segments, have benefited from the best of both of those worlds, by providing fast, high-quality food at attractive price points.
This report details how these players are making the greatest impact and where there is additional room for growth, including:
- How the use of technology, such as online ordering, has been an advantage, and how to take it a step further
- What demographics have been targeted successfully and where there are notable holes. For example, where are the Hispanics?
- How to broaden the appeal of the menu through a wider range of price points and more diverse ingredient options
- How to learn from the competition, such as ever expanding menus at QSRs, and lessen their impact
- How menu transparency is a boom and a bust and how to make the most of the inevitable
- Which unique services and/or offerings are working best for the leading restaurants and which can be improved
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