Report: Sandwich, Sub and Wrap Restaurants - US

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Mintel Menu Insights
Consumer survey data
Advertising and promotion
Abbreviations and terms
Abbreviations
Terms
Executive Summary
A bright spot in a grey world
The best of both worlds
QSRs dominate by sheer size
Fast casual scores with the quality/cost ratio
Utilizing technology
Expanding price point options and hours of service
The reality of menu transparency
Competition at every turn
What' s working on the menu
The health dichotomy
SSW operators are at the forefront of online ordering and delivery scheduling
Women and children first
Restaurant usage overview
Sandwich, sub and wrap restaurant usage and visit frequency
Sandwich, sub and wrap restaurant usage--race and ethnicity
SSW restaurant selection factors
Market Size and Forecast
Key points
Quality meals at value pricing aid market
- Figure 1: U.S. sales and forecast of SSW restaurants, at current prices, 2004-12
- Figure 2: U.S. sales and forecast of SSW restaurants, at inflation-adjusted prices, 2004-12
Competitive Context
QSR and fast casual
- Figure 3: Average price--sandwich, by QSR, SSW and fast casual, Q1 2009
Coffeehouses and donut shops
- Figure 4: Sandwiches as a percentage of Dunkin' Donuts' food menu, 2006-09
Family/midscale
Brown-bagging it
Segment Performance
Key points
QSR chains dominate the market
- Figure 5: U.S. sales and forecast of SSW restaurants, by segment, 2006 and 2008
Segment Performance--QSR SSW Restaurants
Key points
Good food! Low price!
- Figure 6: U.S. sales of QSR SSW restaurants, at current prices, 2004-08
Segment Performance--Fast Casual SSW Restaurants
Key points
Overview
- Figure 7: U.S. sales of fast casual SSW restaurants, at current prices, 2004-08
Market Drivers
Key points
Restaurant industry recession continues, but the bottom may be in sight
- Figure 8: Restaurant Performance Index, current situation, and expectations, May 2007-May 2009
Consumer confidence undermines willingness to spend at restaurants
- Figure 9: Consumer Sentiment Index, by quarter, 2001-09
- Figure 10: QSR and fast casual restaurant spend compared to last year, selected demographics, May 2009
Recession reshapes the family dynamic
Hispanics to drive population growth, but they underuse SSW restaurants
- Figure 11: Population, by race and Hispanic origin, 2004-14
- Figure 12: U.S. Hispanic population, by age, 2004-14
Restaurant Analysis: Subway
The Subway customer
- Figure 13: Key Subway user demographics
Restaurant Analysis: Arby' s
A downward trajectory
Innovations
The Arby' s customer
- Figure 14: Key Arby' s user demographics
Restaurant Analysis: Panera Bread
- Figure 15: Key Panera user demographics
Restaurant Analysis: Quiznos Sub
- Figure 16: Key Quiznos Sub user demographics
Restaurant Analysis: Einstein Bros. Bagels
Restaurant Analysis: Up-And-Comers
Potbelly--a local favorite hits the big time
Pita Pit--focusing on the franchise
McAllister' s Deli--for the kids
Brand Qualities: Threading Health into the Brand
Jason' s Deli--a healthy makeover
Advertising and Promotion
Company highlight: Subway--targeting kids
Television advertising
Pricing
Quiznos
- Figure 17: Quiznos television ad, 2009
Subway
- Figure 18: Subway television ad, 2009
Ethnic-inspired offerings
Arby' s
- Figure 19: Arby' s television ad, 2008
Catering
Jason' s Deli
- Figure 20: Jason' s Deli television ad, 2009
Atlanta Bread Company
- Figure 21: Atlanta Bread Co. television ad, 2008
Ambiance
Cosi
- Figure 22: Cosi television ad, 2008
Innovations and Innovators: Menu Innovation
Key points
Smoothies and all-day breakfast
- Figure 23: Interest in trying new options, 2007, 2008, and 2009
- Figure 24: Top 10 beverage types, ranked by number of items, by restaurant segment, Q1 2009
- Figure 25: Smoothies on the menu at SSW restaurants, 2007-09
- Figure 26: Interest in trying selected options, by gender, May 2009
- Figure 27: Interest in trying all-day breakfast, by age, May 2009
Cuisine types
- Figure 28: Top 5 cuisine types, top sandwich, sub and wrap restaurants, 2007, 2008, and 2009
- Figure 29: Top 5 cuisine types, by restaurant segment, Q1 2009
Menu pricing
The $5 phenomenon
- Figure 30: Average price per entrée, by restaurant segment, 2007, 2008, and 2009
- Figure 31: Average sandwich price, leading SSW restaurants, 2007-09
Innovation and Innovators: Health on the Menu
Key points
Overview
- Figure 32: Consumer diet self-perceptions, degree of healthfulness, May 2009
- Figure 33: Importance of eating healthfully, degree of importance, May 2009
Restaurant segment usage, by diet healthfulness
- Figure 34: Restaurant segment usage, by diet healthfulness, May 2009*
Sandwich, sub and wrap restaurant usage, by diet healthfulness
- Figure 35: Top 10 sandwich, sub and wrap restaurant usage, by diet healthfulness, May 2009*
- Figure 36: Top 10 nutritional food claims, SSW restaurants, 2007, 2008 and 2009
Innovation and Innovators: Enhancing Speed and Convenience Using Technology
Key points
Overview
Online ordering and delivery scheduling
Innovation and Innovators: Bringing in Moms and Kids
Key points
Scoring points with family-friendly fare and extras
- Figure 37: Sandwich, sub and wrap restaurant usage and usage frequency, by restaurant and presence of children, May 2009
Restaurant Usage Overview
Key points
Restaurant usage
- Figure 38: Restaurant usage in last year, selected demographics, May 2009
Restaurant usage and usage frequency, by segment
Demographic analysis
- Figure 39: Usage of restaurant segments in past three months, by gender, May 2009
- Figure 40: Usage of restaurant segments in past three months, by selected HH income groups, May 2009
Addendum: consumer question explanation
Sandwich, Sub and Wrap Restaurant Usage and Usage Frequency
Key points
Overview
- Figure 41: Sandwich, sub and wrap restaurant usage and usage frequency, by restaurant, May 2009
Demographic analysis
- Figure 42: Sandwich, sub and wrap restaurant usage and usage frequency, top 10 restaurants by usage, by gender, May 2009
- Figure 43: Sandwich, sub and wrap restaurant usage and usage frequency, top 10 restaurants by usage, by selected HH income groups, May 2009
Sandwich, Sub and Wrap Restaurant Usage--Race and Ethnicity
Key points
Brand selection
- Figure 44: Selected sandwich, sub and wrap restaurant usage, by race/ethnicity, October 2007-December 2008
Acculturated versus non-acculturated Hispanics
- Figure 45: Selected sandwich, sub and wrap restaurant usage, by degree of English spoken in home, October 2007-December 2008
Kids' SSW Restaurant Usage
Kids' and teens' usage of specific restaurants in past month
- Figure 46: Children' s self-reporting restaurant usage, by selected restaurants, by age, March 2009
Appendix: Additional Consumer Tables
Parents of kids aged 1-5
- Figure 61: Kids' aged 1-5 dining out attitudes and behaviors, by gender, March 2009
Parents of kids aged 6-11
- Figure 62: Kids' aged 6-11 dining out attitudes and behaviors, by gender, March 2009
Parents of kids aged 12-17
- Figure 63: Kids' aged 6-11 dining out attitudes and behaviors, by gender, March 2009
Appendix: Trade Associations

Sandwich, Sub and Wrap Restaurants - US - August 2009