- Issues in the Market
- Key themes in this report
- Definition
- Abbreviations
- Market in Brief
- Culinary sophistication increases in Ireland
- New market segments cater to ethical consumers
- Economic climate impacting specialist food retailers
- Silver shoppers set to further drive sales of specialist food produce
- New distribution channels providing potential
- Farmers' markets a boon to market growth
- Supermarkets continue to pose threat to specialist food retailers
- Meal solutions prove an innovative way to attract consumers
- Further potential for foreign national shoppers and visitors to Ireland
- Internal Market Environment
- Key points
- Food board initiatives a boon to growth of specialist food market
- Events serve to promote awareness of speciality food sector
- Taste Council takes development of sector a step further
- Endorsement of farmers' markets as new distribution channels
- Home-grown produce given a boost by FPNI
- Rise of the green consumer
- Food miles issues leading consumers to buy local
- Figure 1: Agreement with the statement ' I pay attention to where the
products I purchase are made/grown' , NI and RoI, 2007 and 2008
- The green Irish
- Food scares bring traceability issues to the fore
- Organic market provides retailers with growth opportunities
- Doubts over organic benefits
- Culinary sophistication grows in Ireland
- Development of the connoisseur culture
- Figure 2: Percentage of consumers who have either eaten in or visited a
range of foodservice establishments in last 12 months, NI and RoI, 2003-08
- Influx of foreign nationals adds spice to the market
- Figure 3: Immigration and emigration numbers, RoI, 2001-08
- Figure 4: Immigration and emigration numbers, NI, 2001-07
- Domestic migration also affecting specialist food retailers
- Figure 5: Agreement with various statements relating to shopping, NI and
RoI, 2008
- Tourist industry provides potential for growth
- Figure 6: Total inward visits, by reason for journey, NI and RoI, 2004-08
- Celebrity endorsements boost sales
- Labelling influencing consumer choice
- Producers bypassing retailers through on-site farm shops
- Farmers' markets and speciality foods go hand in hand
- Broader Market Environment
- Key points
- Economic downturn suppressing consumers' appetite
- Figure 7: Economic outlook for NI and RoI, 2008-10
- RoI consumers cutting back on life' s luxuries
- Seeking better value
- Older consumers the mainstay of the market
- Figure 8: Population projections, by age group, RoI, 2006-26
- Figure 9: Population projections, by age group, NI, 2006-26
- Figure 10: Percentage of consumers who regularly shop in a local
greengrocer, butcher, fishmonger or bakery, by age, NI and RoI, January 2009
- Figure 11: Agreement with statement ' I don' t pay sufficient attention to
what I eat' , by age, NI and RoI, 2008
- Changes in household structure to provide market innovation
- Figure 12: Percentage of households, by household size, NI and RoI,
2002-06
- Allowing greater access to market
- Figure 13: Percentage of respondents who have accessed the internet in
the last 12 months, NI and RoI, 2003-08
- Silver surfers a key target group for online retailers
- Figure 14: Percentage of consumers who have used the internet in the
past 12 months, by age, NI and RoI, 2008
- Online grocery shopping underdeveloped
- Figure 15: Agreement with statement ' I would do my shopping by the
internet if there was a safe way to pay' , NI and RoI, 2003-08
- Market Value and Forecast
- Key points
- Specialist food retailers feeling the heat of the recession
- Figure 16: Estimated retail sales of food and drink products sold in
specialist food retailers*, IoI, NI and RoI, 2004-13
- Recession both a help and a hindrance
- The future
- Competition intensifies in RoI
- Figure 17: Number of enterprises, RoI, 2002-06
- Figure 18: Estimated sales of Irish-produced specialist foods, RoI,
2003-13*
- Farmers' markets meeting the need for authenticity
- NI playing catch-up with RoI
- Companies and Brands
- Key points
- NI
- Arcadia Delicatessen -- Belfast
- Greens Food Fare -- Lisburn
- McGee' s Butchers -- throughout NI
- McKee' s Country Store and Restaurant -- Newtownards
- Organic Doorstep -- Castlederg
- Sawers Deli -- Belfast
- The Olive Tree Company -- Belfast
- The Vineyard -- Belfast
- Yellow Door Deli and Patisserie -- Belfast and Portadown
- RoI
- Ardkeen Quality Food Store -- Waterford
- Burren Smokehouse -- Lisdoonvarna
- Product portfolio
- Connemara Smokehouse
- Fallon & Byrne -- Dublin
- Fresh -- The Good Food Market -- Dublin
- Gibney' s -- Dublin
- Kelly' s Butchers -- Newport
- McGeough' s Connemara Fine Foods -- Galway
- Organic Supermarket -- Dublin
- Sheridans Cheesemongers -- Galway, Dublin and Waterford
- The Consumer -- Demand for Specialist Produce
- Key points
- Local grocers gain ground
- Figure 21: Type of shop consumers shop in, NI and RoI, 2003-08
- Convenience an important consideration when top-up shopping
- Figure 22: Type of shop frequented for top-up shopping, NI and RoI,
2003-08
- RoI consumers keen visitors to supermarkets
- Figure 23: Type of shop consumers regularly shop in, NI and RoI, 2008
- RoI consumers more likely to use fishmongers and farmers' markets
- Lazy consumer a boon to independent grocers
- Figure 24: Shopping for groceries: Distance travelled, main shopping, NI
and RoI, 2003-08
- Strong demand for organic and health ranges
- Figure 25: Types of food purchased regularly, NI and RoI, 2008
- Organic farm shops to be bolstered by consumer loyalty during the recession
- Lack of healthy claim may damage organic sales
- Demand for premium higher in RoI
- Figure 26: Agreement with selected lifestyle statements, NI and RoI, 2008
- Appendix
- Internal market environment
- Figure 32: Statements that apply to food eaten when on holidays or a
short break in Ireland, NI, 2009
- Figure 33: Agreement with statements relating to food and drink when on
holiday or short break in Ireland, RoI, 2009
- Broader market environment
- Figure 34: Population projections, by age group, NI, 2006-26
- Figure 35: Population projections, by age group, RoI, 2006-26
- The consumer
- Figure 36: Lifestyle/shopping habits affected by the credit crunch in
the last three months, NI and RoI, May 2009
- Figure 37: Last impression the recession or credit crunch has had on
respondents, NI and RoI, May 2009
- Figure 38: Food or drink retailers that consumers regularly shop in, NI
and RoI, January 2009
- Figure 39: Factors considered most important when shopping for food or
drink, NI, January 2009
- Figure 40: Factors considered most important when shopping for food or
drink, RoI, January 2009
- Figure 41: Factors considered most important when shopping for food or
drink, NI, January 2009
- Figure 42: Factors considered most important when shopping for food or
drink, RoI, January 2009
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