About this report
This report discusses the incidence of specialty insurance coverage among the total adult population, as well as differing patterns that emerge by demographic groups. It examines current trends that affect the consumer mindset about insurance products as well as their experiences with, and attitudes about specialty insurance products.
Topics examined include the following:
- Insights and opportunities for specialty insurance products, such as need gaps that exist among certain population segments for specialty coverage
- The interest level of consumers in expanded insurance coverage for various treatments, as well as drugs obtained outside the US
- How the recession is affecting consumer ownership of specialty products
- Leading brands of specialty insurance for vision, dental and prescription drug insurance
- Types of prescription eyewear worn and purchased, and where the items were purchased during the past year
- Views and opinions of consumers about specialty insurance products, as well as their attitudes about diet, health, medicine and nutrition
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