- Scope and Themes
- What you need to know
- Consumer survey data
- Online surveys
- Greenfield Online
- Experian Simmons National Consumer Studies
- Advertising Creative
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Industry overview
- Competitive Context
- Key points
- Marketing Channels
- Key points
- Most receive specialized insurance products through their employers
- Figure 1: How obtained specialized insurance, May 2009
- Figure 2: How obtained specialized insurance obtained on your own, May
2009
- Obtaining vision insurance
- Figure 3: How obtained vision insurance, by gender and age, May 2009
- Figure 4: How obtained vision insurance, by HH income, May 2009
- Figure 5: How obtained vision insurance, by employment status, May 2009
- Figure 6: How obtained vision insurance obtained directly, May 2009
- Figure 7: Who pays the vision insurance premium, by age, May 2009
- Figure 8: Who pays the vision insurance premium, by HH income, May 2009
- Figure 9: Who pays the vision insurance premium, by employment status,
May 2009
- Obtaining dental insurance
- Figure 10: How obtained dental insurance, by gender and age, May 2009
- Figure 11: How obtained dental insurance, by HH income, May 2009
- Figure 12: How obtained dental insurance, by employment status, May 2009
- Figure 13: How obtained dental insurance obtained directly, by gender,
May 2009
- Figure 14: Who pays the dental insurance premium, by age, May 2009
- Figure 15: Who pays the dental insurance premium, by HH income, May 2009
- Figure 16: Who pays the dental insurance premium, by employment status,
May 2009
- Obtaining prescription drug insurance
- Figure 17: How obtained prescription drug insurance, by gender and age,
May 2009
- Figure 18: How obtained prescription drug insurance, by HH income, May
2009
- Figure 19: How obtained prescription drug insurance, by employment
status, May 2009
- Figure 20: How obtained prescription drug insurance product obtained
directly, by gender, May 2009
- Figure 21: Who pays the prescription drug insurance premium, by gender
and age, May 2009
- Figure 22: Who pays the prescription drug insurance premium, by HH
income, May 2009
- Figure 23: Who pays the prescription drug insurance premium, by
employment status, May 2009
- Market Drivers
- Key points
- Changes in age of U.S. population
- Figure 24: U.S. population and projections for speciality insurance
products, by age, 2002-12
- Employment of the U.S. population
- Figure 25: Unemployment rate of the U.S. population, January 1999-June
2009
- Leading Companies
- Key points
- Blue Cross/Blue Shield leads in vision insurance
- Figure 26: Vision insurance provider, by gender and age, May 2009
- Figure 27: Vision insurance provider, by employment status, May 2009
- BCBS also leading insurer for dental insurance
- Figure 28: Dental insurance provider, by gender and age, May 2009
- Figure 29: Dental insurance provider, by employment status, May 2009
- UnitedHealthcare/AARP is runner up for prescription drug insurance
- Figure 30: Prescription drug insurance provider, by gender and age, May
2009
- Figure 31: Prescription drug insurance provider, by employment status,
May 2009
- Brand Qualities
- Key points
- Blue Cross Blue Shield delivering high consumer satisfaction
- Figure 32: Results from J.D. Power & Associates 2009 National Health
Insurance Study
- Innovation and Innovators
- Key points
- Aetna has been an active developer of new products for dental insurance
- Humana launches new products and makes headway with social media
- UnitedHealthcare' s Golden Rule Insurance
- BCBS in MD emphasize preventive care
- Guardian Insurance makes costs of dental services more transparent
- Advertising and Promotion
- Key points
- Overview
- Dental, vision and prescription drug plan insurance -- e-mail marketing
- Figure 33: Dental Insurance from ALL Care e-mail advertisement, June 2009
- Figure 34: Dental Insurance from DentalPlans.com e-mail advertisement,
June 2009
- Figure 35: Dental Insurance from AmeriPlan e-mail advertisement June 2009
- Figure 36: Dental Insurance from AmeriPlan e-mail advertisement, June
2009
- Dental insurance -- print ads
- Figure 37: Delta Dental Insurance print advertisement, August 2008
- Figure 38: Southwest Dental Group Dental Insurance print advertisement,
April 2008
- Figure 39: Blue Cross/Blue Shield of Kansas City print advertisement,
May 2007
- Prescription drug coverage for retirees and the self-employed -- direct
mail
- Figure 40: Blue Cross/Blue Shield direct mail advertisement, November
2008
- Figure 41: UnitedHealthOne from Golden Rule Insurance Company, direct
mail advertisement, November 2008
- Figure 42: AARP Essential Premier health Insurance from Aetna Life
Insurance Company direct mail advertisement, April-July 2008
- Figure 43: AARP Essential Premier health Insurance from Aetna Life
Insurance Company direct mail advertisement, November 2008-March 2009
- Prescription drug coverage as Medicare Part D Supplement -- direct mail
- Figure 44: SMARTChoices Spring 2008 Newsletter from UnitedHealthCare
Insurance Company, March 2008- October 2008
- Figure 45: UnitedHealthcare Insurance direct mail advertisement,
December 2007
- Informing seniors about the coverage gap -- direct mail
- Figure 46: Blue Cross/Blue Shield of Minnesota direct mail
Advertisement, September 2007
- Figure 47: OSF HealthPlans direct mail Advertisement, October 2007
- Figure 48: UnitedHealth Rx Newsletter, June -July 2007
- Prescription drug coverage -- print ads
- Figure 49: Medica Health Plans print advertisement, March 2009
- Figure 50: Universal Health Care Insurance Company print advertisement,
March 2009
- Figure 51: SecureHorizons MedicareDirect health Plan from
UnitedHealthcare Insurance Company print advertisement, March 2009
- Figure 52: Aetna Life Insurance Company print advertisement, December
2008
- Figure 53: Humana health Insurance print ad, November 2008
- Dental insurance -- TV commercials
- Figure 54: Woman gives reasons why dental hygiene is important, 2008
- Figure 55: Animated family wants to save money on dental care, 2009
- Figure 56: Woman eats marble and not popcorn, 2009
- The Consumer -- Dental and Vision Insurance
- Key points
- Ownership of dental and vision insurance
- Figure 57: Types of specialized insurance owned and whether consulted
professionals in past year, October 2007-December 2008
- Figure 58: Types of specialized insurance owned and whether consulted
professionals in past year, by gender and age, October 2007-December 2008
- Figure 59: Types of specialized insurance owned and whether consulted
professionals in past year, by ethnicity, October 2007-December 2008
- Figure 60: Types of specialized insurance owned and whether consulted
professionals in past year, by HH income, October 2007-December 2008
- The Consumer -- Prescription Eyewear
- Key points
- Incidence of wearing prescription eyewear
- Figure 61: Percentage of respondents who wear prescription eyewear,
October 2007-December 2008
- Figure 62: Percentage of respondents who wear prescription eyewear, by
gender and age, October 2007-December 2008
- Figure 63: Percentage of respondents who wear prescription eyewear, by
ethnicity, October 2007-December 2008
- Figure 64: Percentage of respondents who wear prescription eyewear, by
ethnicity and income, October 2007-December 2008
- Types of prescription eyewear worn
- Figure 65: Types of prescription eyeglasses or contact lenses worn,
October 2007-December 2008
- Figure 66: Types of prescription eyeglasses or contact lenses worn, by
gender, October 2007-December 2008
- Figure 67: Types of prescription eyeglasses or contact lenses worn, by
age, October 2007-December 2008
- Figure 68: Types of prescription eyeglasses or contact lenses worn, by
ethnicity, October 2007-December 2008
- Figure 69: Types of prescription eyeglasses or contact lenses worn, by
household income, October 2007-December 2008
- Types of eyewear purchased in the past 12 months
- Figure 70: Whether bought prescription eyeglasses or contact lenses in
last 12 months, October 2007-December 2008
- Figure 71: Types of prescription eyeglasses or contact lenses bought in
last 12 months, October 2007-December 2008
- Figure 72: Types of prescription eyeglasses or contact lenses bought in
last 12 months, by gender, October 2007-December 2008
- Figure 73: Types of prescription eyeglasses or contact lenses bought in
last 12 months, by age, October 2007-December 2008
- Figure 74: Types of prescription eyeglasses or contact lenses bought in
last 12 months, by ethnicity, October 2007-December 2008
- Figure 75: Types of prescription eyeglasses or contact lenses bought in
last 12 months, by household income, October 2007-December 2008
- Retail Stores -- Eyewear
- Key points
- Figure 76: Outlet where prescription eyeglasses or contact lenses were
purchased in the past 12 months, October 2007-December 2008
- Figure 77: Outlet where prescription eyeglasses or contact lenses
purchased in the past 12 months, by gender, October 2007-December 2008
- Figure 78: Outlet where prescription eyeglasses or contact lenses
purchased in the past 12 months, by age, October 2007-December 2008
- Figure 79: Outlet where prescription eyeglasses or contact lenses
purchased in the past 12 months, by ethnicity, October 2007-December 2008
- Figure 80: Outlet where prescription eyeglasses or contact lenses
purchased in the past 12 months, by household income, October 2007-December
2008
- The Consumer -- Prescription Drugs and Insurance
- Key points
- Figure 81: Percentage of respondents who have taken prescription drugs
in last 12 months, October 2007-December 2008
- Figure 82: Percentage of respondents who have taken prescription drugs
in last 12 months, by gender, October 2007-December 2008
- Figure 83: Percentage of respondents who have taken prescription drugs
in last 12 months, by age, October 2007-December 2008
- Figure 84: Percentage of respondents who have taken prescription drugs
in last 12 months, by ethnicity, October 2007-December 2008
- Figure 85: Percentage of respondents who have taken prescription drugs
in last 12 months, by household income, October 2007-December 2008
- Incidence of prescription drug insurance coverage
- Figure 86: Ownership of prescription drug insurance, by gender, May 2009
- Figure 87: Ownership of prescription drug insurance, by age, May 2009
- Figure 88: Ownership of prescription drug insurance, by HH income, May
2009
- Figure 89: Ownership of prescription drug insurance, by employment
status, May 2009
- The Consumer -- Attitudes Towards Health, Diet and Nutrition
- Key points
- Figure 90: Attitudes towards medicines, October 2007-December 2008
- Figure 91: Attitudes towards health, October 2007-December 2008
- Figure 92: Attitudes towards diet and health, October 2007-December 2008
- The Consumer -- Attitudes Towards Specialized Insurance
- Key points
- Consumer attitudes towards specialized insurance
- Figure 93: Attitudes towards specialized insurance coverage, summary of
top two boxes (strongly agree/agree), by gender, May 2009
- Figure 94: Attitudes towards specialized insurance coverage, summary of
top two boxes (strongly agree/agree), by age, May 2009
- Figure 95: Attitudes towards specialized insurance coverage, summary of
top two boxes (strongly agree/agree), by HH income, May 2009
- Figure 96: Attitudes towards specialized insurance coverage, summary of
top two boxes (strongly agree/agree), by employment status, May 2009
- Appendix: Simmons Mosaic Analysis
- Figure 106: Whether have specialized insurance, consulted with
professional, and wear eyeglasses/contact lenses, October 2007-December 2008
- Figure 107: types of prescription eyeglasses or contact lenses worn,
October 2007-December 2008
- Figure 108: types of prescription eyeglasses or contact lenses bought in
last 12 months, October 2007-December 2008
- Figure 109: Outlet where prescription eyeglasses or contact lenses
purchased in the past 12 months, October 2007-December 2008
- Figure 110: Whether have taken prescription drugs in last 12 months,
October 2007-December 2008
- Appendix: Other Useful Consumer Tables
- Figure 111: Vision insurance provider, by HH income, May 2009
- Figure 112: Dental insurance provider, by HH income, May 2009
- Figure 113: prescription drug insurance provider, by HH income, May 2009
- Appendix: Trade Associations
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