Report: Bathrooms - UK - August 2009 TOC

Issues in the Market
Key themes
Definitions
Abbreviations
Market in Brief
Tougher trading
Core growth
Fragmented
What consumers want
A stronger future
Internal Market Environment
Key points
Numbers slowly on the up
- Figure 1: Number of bathrooms in the home, 2004-08
How people use their bathrooms
- Figure 2: Attitudes towards showers versus baths, August 2008
Bath users savour the experience
- Figure 3: Attitudes towards bath, soap and shower products, August 2008
Stay where you are
Government initiatives for sustainability
Saved water and safer water
Reducing waste
Wider support
The meter reader arrives
Can someone else do it?
- Figure 4: Agreement with attitudinal statement relating to DIY, 2004-08
Easier access for all
Broader Market Environment
Key points
Economy slows
- Figure 5: GDP, PDI and consumer expenditure, at 2004 prices, 2004-14
Immediate effect on housing market
- Figure 6: UK housing market -- number of transactions, average house prices and number of years between moves, 2004-14
A halt to borrowing?
- Figure 7: Trends in housing equity withdrawal, quarterly 2004-Q1 2009
Underlying driver
- Figure 8: UK households and size of households, 2004-14
Disposable incomes
- Figure 9: Structure of the UK adult population, by socio-economic group, 2004-14
Pockets of growth potential
- Figure 10: Structure of the UK population, by age, 2004-14
Doing the research
- Figure 11: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group and age, 2002-09
Competitive Context
Key points
Household spending restrained
- Figure 12: Comparison of bathrooms with other household markets, 2004-08
Making more of the home
- Figure 13: Home extensions, 2004-08
Setting priorities
- Figure 14: Expenditure priorities, 2007-09
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Size and Forecast
Key points
Strong growth halted
- Figure 15: UK consumer market for bathroom furniture and accessories, 2004-14
Looking forward
Segment Performance
Key points
Bathroom furniture and accessories
- Figure 16: UK consumer market for bathroom furniture and accessories, by type, 2004-08
Bathroom furniture feels the impact
- Figure 17: UK consumer market for bathroom furniture and fittings, by value, 2004-14
Designing for today into the future
Making the most of a small space
The changing face of bathrooms
- Figure 18: UK consumer market for bathroom furniture, by product type, 2004-08
Showers are taking over
A tranquil haven
Newer ways with baths and basins
Splashing out
Taps with extra flair
Bathroom accessories flourishing
- Figure 19: UK consumer market for bathroom accessories, by value, 2004-14
Function-wise
- Figure 20: UK consumer market for bathroom accessories, by type, 2004-08
Companies and Brands
Key points
Manufacturers and brands
- Figure 21: Leading companies in the bathrooms market and their brands, 2009
Overview
Major players
Ideal Standard Group
Jacuzzi UK Group plc
Kohler Mira
Masco Bathroom Group
Qualceram Shires plc
Roca UK
Roper Rhodes Ltd
Showerlux UK Ltd
Twyford Bathrooms
Villeroy & Boch
VitrA UK
Other companies
- Figure 22: Selected other suppliers of bathroom furniture, fittinings and accessories, 2009
Brand Communication and Promotion
Key points
Some budgets cut
- Figure 32: Main media advertising expenditure on bathrooms, 2005-08
The merits of print and TV
- Figure 33: Main media advertising expenditure on bathroom furniture and accessories, by channel, 2005-08
Direct communications
The big chains dominate
- Figure 34: Main media advertising expenditure on bathrooms, 2005-08
The indirect approach
Channels to Market
Key points
Builders and plumbers lead
- Figure 35: Distribution of bathroom furniture and accessories, 2004-08
- Figure 36: Multiple retailers, number of outlets in UK and RoI, August 2009
The specialists
DIY slightly eroded
New online opportunities
- Figure 37: Selected online vendors of bathroom furniture and accessories, August 2009
Ownership and Purchase
Key points
Purchase rates
- Figure 38: Bathroom fittings, 2005-08
Affluence is all
- Figure 39: Bathroom facilities in home, May 2009
A choice not open to all
Appendix -- Internal Market Environment
- Figure 46: Number of bathrooms in the home, by demographics, 2004-08
- Figure 47: Agreement with attitudinal statement relating to DIY, by demographics, 2008
Appendix -- Ownership and Purchase
- Figure 48: Ownership and purchasing of bathroom fittings, by demographics, 2008
- Figure 49: Bathroom facilities in home, by demographics, May 2009