Report: PC Peripherals - UK

Issues in the Market
Main issues
Definitions
Abbreviations
Market in Brief
Printers inked in at the top
Buyers still head for the high street
Price and value the new market drivers
Peripherals preferences: Fun vs function
Broadband opens up the market for growth
Laptops: Threat or opportunity?
Convergence demands lean to platform neutrality
An industry driven by innovation
Internal Market Environment
Key points
Multiple PC ownership high
- Figure 1: GB PC ownership at home, 2008
Peripherals primed for convergence
Can hardware savings fuel peripheral expenditure?
- Figure 2: Trends in expenditure on computer hardware (including peripherals), 2004-08
Mobility issue set to run and run
- Figure 3: How internet users have accessed the web, 2008
Broadband access: Peripherals' need for speed
- Figure 4: Broadband penetration and connection speeds, 2007-08
Green: The colour of money
Laptops: Peripherals not included
Broader Market Environment
Key points
Peripheral purchases at risk as consumers ring-fence essentials
- Figure 5: Trends in personal disposable income and consumer expenditure, 2004-14
Upward mobility likely to lift technology sales
- Figure 6: Forecast adult population trends, by socio-economic group, 2004-14
Social trends drive older consumers towards peripherals
- Figure 7: Trends in the age structure of the UK population, by gender, 2004-14
Working on women' s interests
- Figure 8: Trends in female participation in the labour market, 2005-13
Technology megatrends take peripherals beyond the PC
Competitive Context
Key points
Computer ownership: Laptops set to topple desktops
- Figure 9: Trends in ownership of computers, 2004-08
Internet stores up trouble for the external memory market
Pricing will be critical to success
- Figure 10: Trends in factors influencing computer purchase, 2004-08
Selling to home-workers: Emphasis on home, work, or both?
- Figure 11: Trends in working from home, 2004-08
Strengths and Weaknesses
Market Size and Forecast
Key points
Rise of recession and decline of the desktop trigger sales slump
- Figure 12: Estimated UK retail sales of PC peripherals, 2004-14
Future buyers more sensitive to value
Segment Performance
Key points
Will multi-function printers create their own replacement market?
- Figure 13: Segmentation of PC peripherals market, by major product type and value, 2004-08
Mobility trends heading towards convergence
Laptops threaten monitors but offer new opening for mice
Distribution
Key points
Consumers stick with the specialists (for now)
- Figure 14: Type of retailer used to buy PC peripherals, June 2009
Computer specialist retailers
Internet retailers
Electrical retailers
Department stores
Supermarkets
Companies and Products
Major manufacturers and brands
- Figure 15: Examples of leading companies in the PC peripherals market and their brands
Belkin International
Canon
- Figure 16: Canon sales, by product, 2008-09
Epson
- Figure 17: Epson key financials, information-related equipment, 2008-09
Hewlett-Packard
- Figure 18: Hewlett-Packard key financial information, imaging and printing group, 2006-08
LG
Logitech
- Figure 19: Logitech net retail sales, by product family, 2006-08
Microsoft
Brand Communication and Promotion
Key points
Biggest names are biggest spenders to protect their market share
- Figure 20: Leading PC peripherals manufacturers' adspend, January 2006-April 2009
New promotional strategies focus on meeting the people
- Figure 21: Advertising spend on PC peripherals, by media type, January 2006-April 2009
Using social media to connect
Focusing on ' touch points'
The Consumer -- What PC Peripherals Do We Own?
Key points
Functional peripherals: All part of the PC package
- Figure 22: Ownership of functional PC peripherals, June 2009
Storage more important than access
Convergence casts out single-function imaging
New activities create new peripherals markets
The sexes diverge over convergence
Peripherals keeping families connected
Are children in charge?
Fun peripherals put PC at the heart of the entertainment home
- Figure 23: Ownership of entertainment related PC peripherals, June 2009
Media peripherals: All about the quality
Gaming focus switches from volume to value
Boys just wanna have fun
Fun vs function: A new digital divide?
The Consumer -- Where Do We Buy Our PC Peripherals?
Key points
Online sales channels square up to offline
- Figure 24: PC owners' purchase of PC peripherals, by sales channel, June 2009
Choosing a channel: An either/or decision
- Figure 25: Retailers used to buy PC peripheral purchasing, by sales channel, June 2009
Do we buy peripherals while shopping for other items?
- Figure 26: Websites used to purchase peripherals, June 2009
We don' t like our specialists to be too specialist
- Figure 27: physical stores used to purchase peripherals, June 2009
Specialists monopolise the tech-savvy crowd
- Figure 28: Most popular entertainment related peripherals, by where purchased (online/in-store), June 2009
- Figure 29: Next most popular entertainment related peripherals, by where purchased (online/in-store), June 2009
Relevance the key for non-core retailers
Printers remain the mass market peripheral
- Figure 30: Most popular functional PC peripherals, by where purchased (online/in-store), June 2009
- Figure 31: Next most popular functional PC peripherals, by where purchased (online/in-store), June 2009
No snobs here: Price beats prestige, even for the technophiles
- Figure 32: Most popular entertainment related peripherals, by where purchased (online and in-store), June 2009
- Figure 33: Most popular functional computer peripherals owned, by where purchased (online and in-store), June 2009
Both sectors have mainstream and specialist segments
Appendix -- The Consumer -- What PC Peripherals Do We Own?
- Figure 39: Most popular functional PC peripherals, by demographics, June 2009
- Figure 40: Next most popular functional PC peripherals, by demographics, June 2009
- Figure 41: Most popular entertainment-related PC peripherals, by demographics, June 2009
- Figure 42: Next most popular entertainment-related PC peripherals, by demographics, June 2009
- Figure 43: Most popular websites/stores, by entertainment-related PC peripherals, June 2009
- Figure 44: Next most popular websites/stores, by functional PC peripherals, June 2009
Appendix -- The Consumer -- Where Do We Buy Our PC Peripherals?
- Figure 45: Most popular online sites for purchasing PC peripherals, by demographics, June 2009
- Figure 46: Next most popular online sites for purchasing PC peripherals, by demographics, June 2009
- Figure 47: Most popular physical stores for purchasing PC peripherals, by demographics, June 2009
- Figure 48: Next most popular physical stores for purchasing PC peripherals, by demographics, June 2009
- Figure 49: Most popular places to purchase PC peripherals (online and offline), by demographics, June 2009
- Figure 50: Next most popular places to purchase PC peripherals (online and offline), by demographics, June 2009
- Figure 51: Consumers that only purchase PC peripherals online, by demographics, June 2009
- Figure 52: Consumers that only purchase PC peripherals instore, by demographics, June 2009
- Figure 53: Overall profile of online of PC peripheral shoppers, by demographics, June 2009
- Figure 54: Overall profile of consumers that purchase PC peripherals instore, by demographics, June 2009
- Figure 55: Overall profile of consumers that buy PC peripherals (online and instore), by demographics, June 2009

PC Peripherals - UK - August 2009