- Issues in the Market
- Definition
- Abbreviations
- Market in Brief
- The rise of the ' big night in'
- Figure 1: Typical spend on alcohol, by drinking occasion, July 2009
- Fluctuations in what people drink on which occasions
- Figure 2: Drinking on ' big nights in' versus ' standard nights in' , by
drink type, July 2009
- Standard versus special
- The importance of ' shareability'
- Some drinks don' t travel well
- Some drinks have more potential than others
- Figure 3: Types of alcohol not currently drunk, but would consider
drinking in future, July 2009
- Rather than price-cutting, earn their custom
- Figure 4: Factors encouraging consumption of a new alcoholic drink, July
2009
- Market Environment
- Key points
- How consumer changes have affected drinking occasions
- Figure 5: Drinking trends of the population, 2005-09
- Figure 6: Most popular alcohol drinking occasions in and out of home,
2009
- The impact of the recession on drinking occasions
- Impact of duty on drinking occasions
- Figure 7: Duty increase, by alcohol type, 2003-09
- Legislative impact on drinking occasions
- Demographic impact on drinking occasions
- Figure 8: Structure of the UK 18+ population, by age, 2004-14
- Different Types of Drinking Occasion
- Key points
- How consumers define a ' standard night out' relative to a ' big night out'
- How consumers define a ' standard night in' relative to a ' big night in'
- How Spend Differs by Drinking Occasion
- Key points
- Growth of the premium night in
- Figure 9: Typical spend on alcohol, by drinking occasion, July 2009
- 18-44 and males spend big whatever the occasion
- North/south divides occasions
- Selling to singles
- Figure 10: High spend (£16+) on alcohol on a standard night out, by
gender, age and socio-economic group, July 2009
- Figure 11: High spenders (£31+) on alcohol on a big night out, by
gender, age and socio-economic group, July 2009
- Figure 12: High spenders (£6+) on alcohol on a standard night in, by
gender, age and socio-economic group, July 2009
- Figure 13: High spenders (£21+) on alcohol on a big night in, by gender,
age and socio-economic group, July 2009
- How Different Drinks Suit Different Occasions
- Key points
- Different drinks for different occasions
- Figure 14: Type of drink typically consumed, by type of night out, July
2009
- Figure 15: Type of drink typically consumed, by type of night in, July
2009
- Lager is solid but not special
- Figure 16: Consumption of lager, by occasion, July 2009
- Lager missing out on home advantage
- Lager, the loner of alcoholic drinks
- Wine dominates in-home drinking occasions
- Figure 17: Consumption of wine, by occasion, July 2009
- Wine capitalises on its in-home ' shareability'
- Figure 18: Proportion of wine consumption, by gender, by occasion, July
2009
- Spirits, the ultimate party drink
- Figure 19: Consumption of spirits, by occasion, July 2009
- Spirits can benefit from a closer association with food
- Bitter and stout need to address off-trade barriers to entry
- Figure 20: Consumption of bitter and stout, by occasion, July 2009
- 6 million retired men is nothing to scoff at
- Figure 21: Consumption of bitter and stout, by retired and all drinkers,
by occasion, July 2009
- Cider' s standard appeal
- Figure 22: Consumption of cider, by occasion, July 2009
- Women drinkers forgoing cider on big nights
- Figure 23: Consumption of cider, by gender, by occasion, July2009
- Cocktails step up to the big occasion...
- Figure 24: Consumption of cocktails, by occasion, July 2009
- ... but how to make them part of the everyday?
- Creating a ' can-do' consumer outlook
- Champagne and sparkling wine are extra special
- Figure 25: Consumption cocktails, by occasion, July 2009
- Identifying Potential Drinkers by Drink Type
- Key points
- Cocktails have the richest potential
- Figure 26: Consumer attitudes towards trying new drinks, by drink type,
July 2009
- Who are potential lager drinkers?
- Figure 27: Potential lager drinkers, July 2009
- Figure 28: Potential lager drinkers, by selected demographics, July 2009
- Who are potential wine drinkers?
- Figure 29: Potential wine drinkers, July 2009
- Figure 30: Potential wine drinkers, by selected demographics, July 2009
- Who are potential spirits drinkers?
- Figure 31: Potential spirits drinkers, July 2009
- Figure 32: Potential spirits drinkers, by selected demographics, July
2009
- Who are potential bitter and stout drinkers
- Figure 33: Potential bitter and stout drinkers, July 2009
- Figure 34: Potential bitter and stout drinkers, by selected
demographics, July 2009
- Who are potential cider drinkers?
- Figure 35: Potential cider drinkers, July 2009
- Figure 36: Potential cider drinkers, by selected demographics, July 2009
- Who are the potential cocktail drinkers
- Figure 37: Potential cocktail drinkers, July 2009
- Figure 38: Potential cocktail drinkers, by selected demographics, July
2009
- Who are potential Champagne and sparkling wine drinkers?
- Figure 39: Potential Champagne and sparkling wine drinkers, July 2009
- Figure 40: Potential Champagne and sparkling wine drinkers, by selected
demographics, July 2009
- Appendix
- Consumer research
- ACORN
- Advertising data
- Appendix -- How Spend Differs by Drinking Occasion
- Figure 45: Spend on total alcohol on a standard night out, by
demographics, July 2009
- Figure 46: Spend on total alcohol on a big night out, by demographics,
July 2009
- Figure 47: Spend on total alcohol on a standard night in, by
demographics, July 2009
- Figure 48: Spend on total alcohol on a big night in, by demographics,
July 2009
- Appendix -- How Different Drinks Suit Different Occasions
- Figure 49: Types of alcohol drunk on a standard night out, by
demographics, July 2009
- Figure 50: Types of alcohol drunk on a big night out, by demographics,
July 2009
- Figure 51: Types of alcohol drunk on a standard night in, by
demographics, July 2009
- Figure 52: Types of alcohol drunk on a big night in, by demographics,
July 2009
- Figure 53: Types of alcohol drunk on a big night in, by demographics,
July 2009 (continued)
- Appendix -- Identifying Potential Drinkers by Drink Type
- Figure 54: Types of alcohol not currently drunk, but would consider
drinking in future, by demographics, July 2009
- Figure 55: Types of alcohol not currently drunk and would not consider
drinking in future, by demographics, July 2009
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