About this report
The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers to examine other possible streams of revenue and distribution. This report focuses on emerging and untapped opportunities marketers can focus on, including:
- Analysis of emerging target populations, including Hispanics and young adults
- Analysis of the key drivers and consumer lifestyles trends that are affecting the market
- Case studies profiling the greatest innovators in the industry
- Examination of how merchandisers are using social networking and mobile communications to make new inroads with consumers
- Thorough analysis of key consumer demographics, including how the recession has impacted attitudes and behavior toward character merchandise
- Market data, including market size and forecast, segmentation and retail distribution
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