Signs of the Future: Opportunities for Printable and Organic Electronics in the Signage Market, 2007-2015

Table of Contents

• E.1 Introduction
• E.2 Opportunities for Printable and Organic Electronics Technology in Signage
• E.2.1 EL Lamps
• E.2.2 E Paper Displays
• E.2.3 OLED Displays and Backlighting
• E.2.4 Emission Displays
• E.2.5 Better Signage Through Manufacturing
• E.2.6 The Power Opportunity
• E.3 Firms to Watch
• E.3.1 Printing Firms
• E.3.2 Materials Companies
• E.3.3 Technology Developers
• E.4 Summary of Eight Year Forecasts of Organic and Printable Electronic Signage

• 1.1 Background to this Report
• 1.1.1 The Lamp Opportunity
• 1.2.1 The Display Opportunity
• 1.2.3 The Power Opportunity
• 1.2.4 Players
• 1.2 Objectives and Scope of this Report
• 1.3 Methodology of this Report
• 1.4 Plan of this Report

• 2.1 Introduction
• 2.2 The Rise of E Paper
• 2.2.1 Performance Metrics
• 2.2.2 Power and Autonomy
• 2.2.3 Slow is Fast Enough
• 2.2.4 A Size Advantage
• 2.3 Particle Displays
• 2.3.1 Electronic Ink EPDs
• 2.3.2 Microcup EPDs
• 2.3.3 Bridgestone the Next Player?
• 2.3.4 Electrochromic Displays (ECDs)
• 2.4 LCDs and Alternative LCDs
• 2.4.1 Cholesteric LCDs
• 2.4.2 Bistable Nematic LCDs
• 2.5 OLED Displays and Lamps
• 2.5.1 OLED Backlighting
• 2.5.2 OLED in Signs
• 2.6 Thick Film EL Lamps
• 2.6.1 EL in Signs
• 2.7 Field Effect Devices (FEDs)
• 2.8 The Road to Flexibility
• 2.8.1 Flexible OLED Challenges
• 2.8.2 From Glass to Plastic
• 2.9 Key Points in this Chapter

• 3.1 Introduction
• 3.2 Flexibility in Signage
• 3.3 The Competitive Field
• 3.3.1 AM LCD Competition
• 3.3.2 The ILED competition
• 3.4 Application Considerations
• 3.4.1 Size Considerations
• 3.4.2 Environmental Considerations
• 3.4.3 Cost/Performance Considerations
• 3.5 Market Segments
• 3.5.1 Small to Medium Signs
• 3.6 Medium to Large Signs
• 3.7 Modular Tiling
• 3.8 Billboards
• 3.9 Fixed Function Signs
• 3.10 Key Points in this Chapter

• 4.1 Introduction
• 4.2 Add Vision Inc. (IP)
• 4.3 Avery Dennison Corporation (P)
• 4.4 Dai Nippon Printing Company, Ltd. (P)
• 4.5 E.I. duPont Nemours & Company (M,E)
• 4.6 E Ink Corporation (IP, C)
• 4.6.1 E Ink in Signage
• 4.6.2 E Ink Partners
• 4.6.3 E Ink Futures
• 4.7 Elumin8
• 4.8 Fujitsu/Fujitsu Frontech (C, S)
• 4.9 Kent Displays Inc. (IP, C)
• 4.10 Magink Display Technologies (S)
• 4.11 Nemoptic (IP, C)
• 4.11.1 BiNem Evolution
• 4.11.2 BiNem Partnerships
• 4.12 Novaled AG (IP)
• 4.13 Novus Displays LLC (IP)
• 4.14 Ntera (IP)
• 4.15 SiPix Imaging Inc. (C).
• 4.16 Toppan Printing Company, Ltd. (P)
• 4.17 Varitronix International Ltd. (C)
• 4.18 ZBD Displays Ltd. (IP, S)

• 5.1 Forecasting Methodology
• 5.1.1 End User Business Characteristics
• 5.1.2 Theoretical Advantages and Disadvantages of Organic and Printed Electronic Signage Technology
• 5.1.3 How Quickly and How Much the Technology is Needed
• 5.1.4 Level of Commercialization
• 5.1.5 How Much Confidence Should You Have in These Forecasts?
• 5.1.6 Comparison with Previous Nano Markets Forecasts
• 5.1.7 Alternative Scenarios
• 5.2 Forecast of Addressable Markets for Organic and Printable Electronics Signage
• 5.3 Forecast of Printable and Organic Electronics in Outdoor Advertising/Billboard Market
• 5.4 Forecast of Addressable Markets for Organic and Printable Electronics in Indoor Advertising and Indoor Information Signage
• 5.5 Forecast of Addressable Markets for Organic and Printable Electronics in POP Displays Smart Shelving
• 5.6 Summary Forecast of Printed and Organic Electronics Signage by Application
• 5.7 Summary Forecast of Printed and Organic Electronics Signage by Technology
• 5.8 Forecast of Printed and Organic Electronics Signage by Area of Substrate Used
• Acronyms and Abbreviations Used in this Report
• About the Authors

• Exhibit E-1: Summary of Printed and Organic Electronic Signage by Application ($ Millions)
• Exhibit 2-1: Display Operating Modes odes for Signage Applications
• Exhibit 2-2: E Paper Technologies Compared
• Exhibit 2-3: R2R EPD Manufacturing
• Exhibit 2-4: EPD POP Label
• Exhibit 2-5: Two Color ChLCD Modules odules
• Exhibit 2-6: ChLCD Airport Sign
• Exhibit 2-7: Reflective ChLCD Billboard
• Exhibit 2-8: Bistable LCD Architecture
• Exhibit 2-9: BiNem Write Pulse
• Exhibit 2-10: BiNem Erase Pulse
• Exhibit 2-11: Typical EL Applications
• Exhibit 2-12: Backlight Technologies Compared
• Exhibit 2-13: Flexible ChLCD Display
• Exhibit 3-1: Common Signage Types
• Exhibit 3-2: Example of Retail Pricing Network
• Exhibit 3-3: Common Signage Types
• Exhibit 3-4: A Sampling of Computer Graphics Formats
• Exhibit 3-5: Relative Value in Signage
• Exhibit 3-6: A Sampling of ISO Standard Paper Formats
• Exhibit 3-7: Stackable Signage Modules
• Exhibit 3-8: Two Color EPDs
• Exhibit 3-9: Paper Labels in Grocery Applications
• Exhibit 3-10: Where POP Pays Off
• Exhibit 3-11: Dot Matrix LCD Shelf Label
• Exhibit 3-12: Bistable LCD POP Display
• Exhibit 3-13: Flexible Area Color POS Display
• Exhibit 3-14: Modular Tiling
• Exhibit 3-15: Tiling Matrix Characteristics
• Exhibit 3-16: Tiled Indoor 48 inch Ch LCD
• Exhibit 3-17: Standard Outdoor Advertising Sizes
• Exhibit 5-1: Addressable Market for Printable and Organic Electronics Signage (Millions of Units)
• Exhibit 5-2: Printable and Organic Electronics in Outdoor Billboard/Advertising Markets
• Exhibit 5-3: Printable and Organic Electronics in Indoor Advertising M arkets
• Exhibit 5-4: Printable and Organic Electronics in Indoor Information Display Markets
• Exhibit 5-5: Printable and Organic Electronics in POP Displays and Smart Shelving
• Exhibit 5-6: Summary of Printed and Organic Electronic Signage by Application ($ Millions)
• Exhibit 5-7: Summary of Printed and Organic Electronics Signage by Technology ($ Millions)
• Exhibit 5-8: Substrate Requirements for TOP Enabled Signage