Abstract
This report analyzes and forecasts the rapidly emerging market for OLED
lighting and answers important questions on which segments of the lighting
market will see the first penetration of OLED lighting and when and what are
the likely improvements that we will see in lifetimes, luminance and
efficiency over the coming years. The report provides a thorough examination
of the OLED lighting business and includes an analysis of the latest
manufacturing techniques and developments on the OLED materials front as well
as a detailed applications market analysis of mobile electronics backlighting
the vast general illumination market and large outdoor signage displays. It
also includes government funded R&D projects around the world that are helping
to drive OLED lighting into the market place. Detailed forecasts in volume and
value terms are included.
Key findings:
- The unit costs of OLED lights are likely to remain higher than older
general lighting technologies but the extra costs will be offset by improved
OLED lifetimes and efficiencies. During 2008, OLED lifetimes improved from 24
Khrs to 100 Khrs. Meanwhile, the U.S. Department of Energy now expects OLED
lighting to reach 150 lm/W efficiency in 2012 rather than 2014 as previously
forecast. NanoMarkets believes that these and other improvements in OLEDs will
drive the general illumination market to $2.3 billion in revenues by 2015.
- Manufacturing processes for OLEDs have also progressed significantly. GE
and the Fraunhofer Institute have both demonstrated roll-to-roll manufacturing
of OLED lighting which will ultimately lead to significant cost improvements
in OLED fabrication. Low cost printing approaches and new small molecule inks
will also help propel OLEDs into the backlighting market. NanoMarkets expects
that the OLED backlighting market will reach $1.1 billion by 2015. And while
the first OLED lighting panels are quite small, the recent scaling up of
factories in Asia to build large OLED displays will certainly benefit the
manufacturing infrastructure for OLED lighting and lead to larger panels
within a few years.
- The flat and flexible format presented by OLEDs creates an opportunity to
design high-value added lighting fixtures with an appeal to upscale consumers
and especially architects. During 2008, lighting designer Ingo Maurer
introduced the world' s first OLED "function table light" and researchers at GE
are targeting lighted curtains and lighted wallpaper. By 2015, NanoMarkets
projects that sales of OLED architectural and specialist industrial lighting
will reach $1.9 billion.
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