Abstract
The potential impact of nanotechnology is being explored by key market players
as a tool for creating differentiated products, and companies such as
Unilever, Henkel and Procter and Gamble are active developing applications in
food processing, textile coatings and cleaning products.
Nanotechnology also offers advantage in a highly competitive market for other
consumer goods, including domestic appliances, electronics and furniture.
There are numerous products already on the market incorporating nanomaterials.
In sporting goods, nanomaterials have been added to tennis balls, rackets,
golf balls and skis and ski wax. Nanocoatings have been applied to eyewear for
increased comfort and durability. and to clothing and footwear to repel stains
and bacteria.
The consumer goods market is only beginning to exploit the potential of
nanotechnology. This report provides an insight into how nanotechnology will
impact on this substantial market, and includes:
- Key Applications and market opportunity to 2015
- Global revenue forecasts
- Key nanotechnologies
- Key trends and drivers
- Key players
Areas covered include: Personal healthcare; beauty care; household
care; consumer products; feminine care;consumer electronics; packaging; food
and beverages; anti-counterfeiting; and leisure equipment.
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