2006 Dietary Supplement Consumer Insight Report

Table of Contents

• Executive Summary
• Research Objectives & Methodology
• Consumer Group Definitions
• Supplement Consumer Segmentation Model
• Supplement Usage Patterns
• Lapsed Usage Dynamics
• Motivations for Supplement Use
• Attitudes Toward Supplements
• Supplement Use For Prevention and Treatment of Health Issues
• Sources of Influence to Supplement Use
• Shopping for Supplements
• Appendix