Table of Contents
- Copyright Notice/Contact Information
- Research Methodology
- Abbreviations
CHAPTER 1: FUTURE OF THE INDUSTRY
- Introduction
- U.S. Organic Industry Sales
- Total U.S. and Global Organic Product Introductions
- Total Global Organic Product Introductions by Region
- The State of Organic Consciousness in America
- The Politics of Organic
- Supply and Demand Issues
- The Comparative Importance of Organic Products
- Trends in Organic Usage in the General Population
- Cross Usage among Organic Category Users
- NMI Trends Affecting the Organic Marketplace - The New Fear Factor
- NMI Trends Affecting the Organic Marketplace - Seize the Moment
- NMI Trends Affecting the Organic Marketplace - A Deeper Values Experience
- NMI Trends Affecting the Organic Marketplace - Back to the Future
- NMI Organic Category Predictions
CHAPTER 2: ORGANIC CONSUMER SEGMENTS
- DEVOTEDS
- DEVOTEDS at a Glance
- TEMPERATES
- TEMPERATES at a Glance
- DABBLERS
- DABBLERS at a Glance
- RELUCTANTS
- RELUCTANTS at a Glance
- Universe of Users by Segment
- Demographic Profile of Organic Segments
- Summary Organic Beliefs of the Four NMI Segments
- Leisure and Lifestyle Activities of the Four NMI Segments
- Magazine Readership among Segments
- Top 20 Magazine Readership among DEVOTEDS and TEMPERATES
- Bottom 20 Magazine Readership among DEVOTEDS and TEMPERATES
- Sources of Influence among DEVOTEDS
- Concern with Prevention of Health Issues among Segments
- Incidence among Consumer Segments: More Serious Medical Conditions
- Managing Less Serious Health Issues
- Weight Management and Body Mass Index (BMI) Comparisons
- Exercise Habits among Segments
CHAPTER 3: SHOPPING FOR ORGANIC
- Spending on Organic Foods & Beverages
- Spending on Organic
- Willingness to Pay Premium for Organic
- Channels Shopped for Organic Foods and Beverages
- Channels Shopped Most Often for Organic Foods and Beverages
- Cross Channel Shopping
- Shopping "Locally"
- Specific Retail Shopper by Segment Membership
- Specific Fast Food Shopper by Segment Membership
- The Wal-Mart/Target Effect
- Internet Shopping among Organic Segments
- Merchandising Preferences
- Purchase Criteria Differences
- Organic Away from Home
CHAPTER 4: PATHWAYS & BARRIERS TO USAGE
- Top Drivers of a Healthy Lifestyle among Organic Consumer Segments
- Six-Year Trends: The Importance of Natural & Organic Foods
- Reasons for Maintaining a Healthy Lifestyle
- Healthy Diet Challenges
- Nutrient Deficiencies
- Organic and Related Terminology Awareness
- Top 10 Reasons to Use Organics
- Pathways to Usage among Segments
- Regulations versus Perceptions
- Trended Understanding of Organic Regulations
- Organic Attributes and the Organically Grown Label
- Food Purity Issues
- Organic Usage Justification
- Organic Trust & Understanding
- Organic Credibility
- Other Barriers to Trial
- Price Resistance
- The Impact of Price on Segments' Purchase Patterns
- Emerging Platforms for Organic Growth
CHAPTER 5: INGREDIENTS - ISSUES & OPPORTUNTIES
- The Desire for Healthy Ingredients
- Nutritional Connection for DEVOTEDS and DABBLERS
- Label Monitoring: Positive Ingredients
- Ingredient Watch By Organic User Parents
- Health Benefits of Fiber and Whole Grains
- Fiber and Whole Grains - Importance and Usage
- Heart Healthy Diet
- Health Claims Related to Fiber, Calcium, Antioxidants
- Vegetarian, Soy
- Allergy Connection to Organics
- Allergy Concerns - Gluten Free and Dairy Free
- Fat - Trans-Fat, Low, Fat Free
- Trended Attitudes toward Sweeteners
- Organic Segments' Attitudes toward Sweeteners
- The Organic Family' s Role in Sweetener Usage
- Usage of Artificial Sweeteners
- Low Glycemic Index and Blood Sugar Management
- Rise of Heart Healthy Organic Product Introductions
- New Organic Product Launches for Allergy and Additive Conscious Products
- Fat, Carb and Sugar Conscious New Product Introductions
CHAPTER 6: BRANDING & INFLUENCES
- USDA Certified Organic Label Importance and Influence
- Attitudes toward Local and Store Brands
- The Effect of Brand Image on Consumer Purchase
- Brand Adoption Patterns
- Source of Influence for Healthy and Natural Product Purchases
- General Interest Magazine Readership Patterns
- Health and Wellness Magazine Readership Patterns
- The Impact of News Sources/Other Media
- Influence of Children on Organic Trial
- Influence of Children on Organic Attitudes
CHAPTER 7: FOCUS ON ORGANIC CATEGORIES
- Recent Organic Food and Beverage Introductions
- Organic Usage: Produce, Packaged Foods, Beverages
- Food & Beverage Categories: Duration of Usage
- Frequency of Organic Usage: Produce, Packaged Foods, Beverages
- Recent Purchase of Specific Organic Food and Beverage Categories
- Organic Category Opportunities
- Opportunities in Organic Meat and Poultry
- Healthy Food and Beverage Usage Overview among NMI Segments
- Increased Usage of Healthy Food and Beverages
- Children' s Organic Nutritional Foods/Beverages
- Mainstreaming of Organic Brands
- Organic Brand Usage among Segments
- Organic Opportunity among Mainstream Brands
- Usage of Natural and Organic Personal Care Products
- Spending on Natural & Organic Personal Care
- Product Usage among Organic Personal Care Users
- Preferred Ingredients
- LOHAS Product Attributes
- Ingredient Based Benefits
- Natural/Organic Personal Care Brand Usage
- Sources of Influence on Personal Care Purchases
- Awareness and Usage of Organic Clothing and Linens
- Usage of Natural/Organic Pet Foods
- Supplements - Attitudes and Usage among Organic Users
- Opportunities in Organic Supplements
- Summary of Opportunities in Organic General Merchandise
- Summary of U.S. Organic Product Introductions
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