Understanding the European LOHAS Market Report

Table of Contents

• Introduction & Background
• Methodology
• Methodological Notes
• Introduction to the 2007 European LOHAS Consumer Trends Study

Chapter 1: Attitudinal, Behavioral, and Demographic Perspective

• Total European Sample Segmentation Results
• Segmentation Comparison to the U.S. Population
• Similarities Between the U.S. and Europe
• Major Differences Between the U.S. and Europe
• Variances in Segmentation Across European Countries
• Select Country Comparison
• Demographic Differences in LOHAS Consumers by Country
• The Importance of Leading a Healthy Lifestyle
• Price Sensitivity Levels
• The Green Influence Factor
• Green Attitude Versus Action
• Green Behavior Patterns
• The Influence of Seals and Certificates
• Personal Decisions to Affect Climate Change
• The Role of Media

Chapter 2: Summary CSR Attitudes and Consumer Behavior

• Corporate Social Responsibility Takes Center Stage
• The Role of Values in Shaping Purchase Decisions
• Consumer Preferences for Business Priorities
• Choice of Environmentally Friendly Products
• Importance of Select Consumables' Environmental Impact
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Ownership of LOHAS Durables

Chapter 3: A Focus on the U.K.

• U.K. LOHAS Segment Distribution
• Drivers to LOHAS Segment Membership in the U.K.
• U.K. LOHAS Segment Demographic Features
• Price Sensitivity
• Influence Over Others
• Green Apathy Versus Action
• Select Green Behaviors
• The Role of Values in Shaping Purchase Decisions
• Importance of Authenticity and Transparency in Socially Responsible Business
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Beliefs & Trust Levels About Organic Food
• Ownership of LOHAS Durables
• Summery Media Consumption
• Magazine Readership

Chapter 4: A Focus on Spain

• Spanish LOHAS Segment Distribution
• Drivers to LOHAS Segment Membership in Spain
• Spanish LOHAS Segment Demographic Features
• Price Sensitivity
• Influence Over Others
• Green Apathy Versus Action
• Select Green Behaviors
• The Role of Values in Shaping Purchase Decisions
• Importance of Authenticity and Transparency in Socially Responsible Business
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Beliefs & Trust Levels About Organic Food
• Ownership of LOHAS Durables
• Summery Media Consumption
• Magazine Readership

Chapter 5: A Focus on Portugal

• Portugal LOHAS Segment Distribution
• Drivers to LOHAS Segment Membership in Portugal
• Portugal LOHAS Segment Demographic Features
• Price Sensitivity
• Influence Over Others
• Green Apathy Versus Action
• Select Green Behaviors
• The Role of Values in Shaping Purchase Decisions
• Importance of Authenticity and Transparency in Socially Responsible Business
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Beliefs & Trust Levels About Organic Food
• Ownership of LOHAS Durables
• Summery Media Consumption
• Magazine Readership

Chapter 6: A Focus on the Netherlands

• Netherlands LOHAS Segment Distribution
• Driver to LOHAS Segment Membership in the Netherlands
• Netherlands LOHAS Segment Demographic Features
• Price Sensitivity
• Influence Over Others
• Green Apathy Versus Action
• Select Green Behaviors
• The Role of Values in Shaping Purchase Decisions
• Importance of Authenticity and Transparency in Socially Responsible Business
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Beliefs & Trust Levels About Organic Food
• Ownership of LOHAS Durables
• Summery Media Consumption
• Magazine Readership

Chapter 7: A Focus on Belgium

• Belgium LOHAS Segment Distribution
• Drivers to LOHAS Segment Membership in Belgium
• Belgium LOHAS Segment Demographic Features
• Price Sensitivity
• Influence Over Others
• Green Apathy Versus Action
• Select Green Behaviors
• The Role of Values in Shaping Purchase Decisions
• Importance of Authenticity and Transparency in Socially Responsible Business
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Beliefs & Trust Levels About Organic Food
• Ownership of LOHAS Durables
• Summery Media Consumption
• Magazine Readership

Chapter 8 : A Focus on France

• France LOHAS Segment Distribution
• Drivers to LOHAS Segment Membership in France
• France LOHAS Segment Demographic Features
• Price Sensitivity
• Influence Over Others
• Green Apathy Versus Action
• Select Green Behaviors
• The Role of Values in Shaping Purchase Decisions
• Importance of Authenticity and Transparency in Socially Responsible Business
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Beliefs & Trust Levels About Organic Food
• Ownership of LOHAS Durables
• Summery Media Consumption
• Magazine Readership

Chapter 9: A Focus on Italy

• Italy LOHAS Segment Distribution
• Drivers to LOHAS Segment Membership in Italy
• Italy LOHAS Segment Demographic Features
• Price Sensitivity
• Influence Over Others
• Green Apathy Versus Action
• Select Green Behaviors
• The Role of Values in Shaping Purchase Decisions
• Importance of Authenticity and Transparency in Socially Responsible Business
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Beliefs & Trust Levels About Organic Food
• Ownership of LOHAS Durables
• Summary Media Consumption
• Magazine Readership

Chapter 10: A Focus on Germany

• Germany LOHAS Segment Distribution
• Drivers to LOHAS Segment Membership in Germany
• Germany LOHAS Segment Demographic Features
• Price Sensitivity
• Influence Over Others
• Green Apathy Versus Action
• Select Green Behaviors
• The Role of Values in Shaping Purchase Decisions
• Importance of Authenticity and Transparency in Socially Responsible Business
• Ownership of LOHAS Consumables
• Attitudes Related to Organic Food
• Beliefs & Trust Levels About Organic Food
• Ownership of LOHAS Durables
• Summery Media Consumption
• Magazine Readership