Abstract
This 120+-page report provides a general overview of the LOHAS marketplace and
of the five NMI LOHAS segments. It explores how NMI' s proprietary LOHAS
consumer segments differ in attitudes toward the environment, society,
corporate social responsibility, and health. It also provides an introduction
to their behavior, sources of influence, and demographics.
It will include specific focus on consumer attitudes, purchase drivers, usage
rates and sources of influence for food and beverages. Analysis of the
attitudes and behavior of the five new proprietary consumer segments (LOHAS,
NATURALITES, CONVENTIONALS, DRIFTERS and UNCONCERNED) as well as organic
product users is included. Learn which healthy, environmental, sustainable,
and CSR benefits appeal to each target.
This report provides the reader with an understanding of how the LOHAS
consumer segments interact with the food and beverage marketplace, what types
of products they are interested in, where they go for information, how they
behave in-market, as well as other demographic and behavioral measures.
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