Abstract
Description
Direct-to-Home Television has given over a hundred million subscribers the
triad of Choice, Content and Control. This is an industry that consists of
nearly a hundred unique platforms and spans almost an equal number of
countries around the world.
At the very least, plain vanilla DTH allows the viewer to choose
between the incumbent national television provider and analog cable operator.
At the higher end of the spectrum, High Definition (HD) Digital Video
Recorders allow the viewer to control what he watches in ways
previously thought impossible. And finally, it is the content and to a
large degree its exclusivity that drives growth across the wide variety of
audiences that "tune in" every day.
However, it would be too simplistic to consider DTH as one mammoth global
market. Language, Lifestyle, TV viewing behaviour and Regulation are just some
of the factors that make every country and every region of the world a very
unique market. Taking into account almost every DTH platform and building
Subscriber, Channel and Revenue baselines for each of the ten
regions has made it clear that the "DTH" whole is certainly not the same as
the sum of its parts. NSR, with its mirrored multi-regional presence,
captures these differences in Market Trends and Pay-TV indicators throughout
this effort.
The Global DTH Markets, 2nd Edition report builds on NSR' s history of tracking
the DTH industry since our inception. This newly crafted edition provides a
data intensive evaluation of the DTH market across the globe. Special
attention has been given to apportioning the baseline in categories
such as Basic DTH, HD, DVR and HD-DVR services. Key parameters such as
Churn, Penetration and ARPU have not only been presented for the end of 2008
but also forecasted over a ten-year period. Finally as with every effort, NSR
goes beyond the numbers to look at their impact on the industry and
marketplace, giving the reader the reasoning behind the raw data.
Primary Questions Addressed in this Report Include:
- What are the unique Market Trends in each of the ten regions that will
shape the DTH markets over the next ten years?
- What impact will the advent of High-Definition Television (HDTV) have on
the DTH markets around the globe?
- What are the trends in terms of Products, Services and Packages offered by
various DTH operators the world over?
- What is the difference in the competitive scenario faced by DTH operators
within DTH markets in selected countries?
- What are the key indicators that make certain countries more promising
than others for DTH providers?
- What are the key differentiators that set apart the DTH market in various
countries from each other?
- How are DTH markets projected to grow/decline over the next ten years in
terms of Subscribers, Channels and Revenues?
- How are specific elements such as Basic, HD, DVR and HD-DVR subscribers
projected to grow/decline over the next ten years?
- How are specific parameters such as Churn and Penetration of subscribers
projected to grow/decline over the next ten years?
- How are specific categories such as SD, HD, Interactive and FTA channels
projected to grow/decline over the next ten years?
- How are revenues from specific segments such as Basic, HD, DVR and HD-DVR
services projected to grow/decline over the next ten years?
- How is the all important ARPU parameter across Basic, HD, DVR and HD-DVR
services projected to grow/decline over the next ten years?
Who Should Purchase This Report:
- National, Regional and Global Satellite Operators
- Direct-to-Home Service Providers
- Direct-to-Home Equipment Manufacturers
- Telcos providing "Triple-Play" and "Quad-Play" Services
- Television Channels and Broadcasters
- Regulators and Policy Makers
- Teleport Operators
- Anyone with an Interest in Understanding the Growth Potential for DTH
around the Globe
Primary Elements of the Report Include:
- Market Analysis
- For each of the 10 Regions analyzed:
- DTH Market Trends
- Standard Definition (SD) Television Market Trends
- High Definition (HD) Television Market Trends
- Industry Analysis (2008)
- For each of the 10 Regions analyzed:
- DTH Product Trends
- DTH Service Trends
- DTH Package Trends
- Competitive Analysis
- Market Forecasts (2009-2019)
- For each of the 10 Regions analyzed:
- DTH Television Channels
- Standard Definition (SD) Channels
- High Definition (HD) Channels
- Interactive Channels
- Free-to-Air Channels
- DTH Subscribers
- Basic DTH Subscribers
- High Definition (HD) Subscribers
- DVR Subscribers
- HD-DVR Subscribers
- DTH Revenues
- Segmented per:
- Basic DTH Revenues
- High Definition (HD) Revenues
- DVR Revenues
- HD-DVR Revenues
- Average Revenues as per:
- Basic DTH ARPU
- High Definition (HD) ARPU
- DVR ARPU
- HD-DVR ARPU
A Complete Analytical Perspective
Elements of this study include:
- Complete report document segmented by analysis on all regions,
players, market opportunity and demand trends
- An Excel file containing all data and graphs so the client can
easily use this work as a basis for their own internal market projections
Regions Covered
- North America
- Central America and Caribbean
- South America
- Western Europe
- Central Europe and Russia
- Middle East and North Africa
- Sub-Sharan Africa
- South Asia
- East Asia
- South East Asia
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