Global Market for Digital Signage Assessing Demand for Out-of-Home Media Solutions

1. Executive Summary

2. Industry Overview

• 2.1 The Operator Environment
• 2.2 Geographic Spread
• 2.3 Parametric Comparison
• 2.4 Key Drivers

3. Nature of Competition

• 3.1 Mainstream Media
• 3.2 Alternative Media
• 3.3 Lessons Learned
• 3.4 The Satellite Delivery Niche

4. Business Model Analysis

• 4.1 Private Branding
• 4.2 Advertising Driven
• 4.3 Sources of Revenue
  • 4.3.1 Advertising
  • 4.3.2 Content Distribution
• 4.4 Cost Structure
  • 4.4.1 Capital Expenditure
  • 4.4.2 Operating Expenditure
  • 4.4.3 Other Expenses

5. Return on Investment (RoI) Analysis

• 5.1 Introduction
• 5.2 Factors influencing RoI
• 5.3 Network Operator RoI
  • 5.3.1 Assumptions
  • 5.3.2 Methodology
  • 5.3.3 Results
• 5.4 Advertiser RoI
  • 5.4.1 Assumptions
  • 5.4.2 Methodology
  • 5.4.3 Results

6. Market Forecast

• 6.1 Forecast Methodology
  • 6.1.1 Site Forecast Methodology
  • 6.1.2 Advertising Revenues Forecast Methodology
  • 6.1.3 CPE Revenues Forecast Methodology
  • 6.1.4 Software Services Revenue Forecast Methodology
• 6.2 Market Segmentation
  • 6.2.1 Retail
  • 6.2.2 Hospitality
  • 6.2.3 Healthcare
  • 6.2.4 Transportation
• 6.3 Size of Verticals (Global)
  • 6.3.1 Number of Sites
  • 6.3.2 Revenue Forecast (Global)
    • 6.3.2.1 Service Revenues
    • 6.3.2.2 Sale of Equipment
    • 6.3.2.3 Software Licenses
• 6.4 Size of Verticals (Regional)
  • 6.4.1 Number of Sites
  • 6.4.2 Revenue Forecast (Global)
    • 6.4.2.1 Service Revenues
    • 6.4.2.2 Sale of Equipment
    • 6.4.2.3 Software Licenses

• Exhibit 1.1 Global Digital Signage Sites, Percentage by Vertical, 2007
• Exhibit 1.2 Global Digital Signage Advertising Revenue, Percentage by Vertical, 2007

• Exhibit 2.1 Entities Involved in the Digital Signage Business Model
• Exhibit 2.2 Value Addition at all Stages of Purchase Cycle for a Digital Signage Site Owner
• Exhibit 2.3 Value Addition at all Stages of Purchase Cycle for a Digital Signage Advertiser
• Exhibit 2.4 Geographic Distribution of Digital Signage Sites, 2007
• Exhibit 2.5 Cartographic Representation of Geographic Distribution of Digital Signage Sites
• Exhibit 2.6 Network Related Parameters for Evaluation of a Digital Signage Network
• Exhibit 2.7 Subjective Parameters for Evaluation of a Digital Signage Network
• Exhibit 2.8 Sales Growth Parameters for Evaluation of a Digital Signage Network
• Exhibit 2.9 Brand Equity Parameters for Evaluation of a Digital Signage Network
• Exhibit 2.10 Survey Results for CPE Cost Projections, 2007 - 2013
• Exhibit 2.11 Survey Results for Software Cost Projections, 2007 - 2013
• Exhibit 2.12 Survey Results for Connectivity Cost Projections, 2007 - 2013
• Exhibit 2.13 Survey Results for Content Cost Projections, 2007 - 2013
• Exhibit 2.14 Survey Results for Events Tracked in the Forecast Period, 2007 - 2013
• Exhibit 2.15 Survey Results for Political Factors Influencing the Digital Signage Industry
• Exhibit 2.16 Survey Results for Economic Factors Influencing the Digital Signage Industry
• Exhibit 2.17 Survey Results for Social Factors Influencing the Digital Signage Industry
• Exhibit 2.18 Survey Results for Technological Factors Influencing the Digital Signage Industry

• Exhibit 3.1 Global Digital Signage Sites- Satellite vs. Non-Satellite
• Exhibit 3.2 North America Digital Signage Sites- Satellite vs. Non-Satellite

• Exhibit 4.1 Critical List of Items Part of Capital Expenditure for a Digital Signage Network
• Exhibit 4.2 Critical List of Items Part of Operating Expenditure for a Digital Signage Network
• Exhibit 4.3 Critical List of Items Part of Other Expenses for a Digital Signage Network

• Exhibit 5.1 Survey Results for Factors Influencing the Return on Investment of a Network

• Exhibit 6.1 Description of Rating Elements Selected for Forecasting Growth in Digital Signage Sites
• Exhibit 6.2 Calculations for Weighted Factor Ratings
• Exhibit 6.3 Global Digital Signage Advertising Revenues by Vertical, 2007
• Exhibit 6.4 Global Digital Signage Sites by Vertical, 2007
• Exhibit 6.5 Global Digital Signage Sites, by Vertical, 2007 - 2013
• Exhibit 6.6 Global Digital Signage Sites, by Vertical, 2007 - 2013 (Data)
• Exhibit 6.7 Global Digital Signage Advertising Revenues, by Vertical, 2007 - 2013
• Exhibit 6.8 Global Digital Signage Advertising Revenues, by Vertical, 2007 - 2013 (Data)
• Exhibit 6.9 Global Digital Signage CPE Revenues, by Vertical, 2007 - 2013
• Exhibit 6.10 Global Digital Signage CPE Revenues, by Vertical, 2007 - 2013 (Data)
• Exhibit 6.11 Global Digital Signage Software Revenues, by Vertical, 2007 - 2013
• Exhibit 6.12 Global Digital Signage Software Revenues, by Vertical, 2007 - 2013 (Data)
• Exhibit 6.13 Regional Digital Signage Sites, by Region, 2007 - 2013
• Exhibit 6.14 Regional Digital Signage Sites, by Region, 2007 - 2013 (Data)
• Exhibit 6.15 Digital Signage Sites in Retail, by Region, 2007 - 2013
• Exhibit 6.16 Digital Signage Sites in Retail, by Region, 2007 - 2013 (Data)
• Exhibit 6.17 Digital Signage Sites in Hospitality, by Region, 2007 - 2013
• Exhibit 6.18 Digital Signage Sites in Hospitality, by Region, 2007 - 2013 (Data)
• Exhibit 6.19 Digital Signage Sites in Healthcare, by Region, 2007 - 2013
• Exhibit 6.20 Digital Signage Sites in Healthcare, by Region, 2007 - 2013 (Data)
• Exhibit 6.21 Digital Signage Sites in Transportation, by Region, 2007 - 2013
• Exhibit 6.22 Digital Signage Sites in Transportation, by Region, 2007 - 2013 (Data)
• Exhibit 6.23 Digital Signage Advertising Revenues, by Region, 2007 - 2013
• Exhibit 6.24 Digital Signage Advertising Revenues, by Region, 2007 - 2013 (Data)
• Exhibit 6.25 Digital Signage Advertising Revenues from Retail, by Region, 2007 - 2013
• Exhibit 6.26 Digital Signage Advertising Revenues from Retail, by Region, 2007 - 2013 (Data)
• Exhibit 6.27 Digital Signage Advertising Revenues from Hospitality, by Region, 2007 - 2013
• Exhibit 6.28 Digital Signage Advertising Revenues from Hospitality, by Region, 2007 - 2013 (Data)
• Exhibit 6.29 Digital Signage Advertising Revenues from Healthcare, by Region, 2007 - 2013
• Exhibit 6.30 Digital Signage Advertising Revenues from Healthcare, by Region, 2007 - 2013 (Data)
• Exhibit 6.31 Digital Signage Advertising Revenues from Transportation, by Region, 2007 - 2013
• Exhibit 6.32 Digital Signage Advertising Revenues from Transportation, by Region, 2007 - 2013 (Data)
• Exhibit 6.33 Digital Signage CPE Revenues, by Region, 2007 - 2013
• Exhibit 6.34 Digital Signage CPE Revenues, by Region, 2007 - 2013 (Data)
• Exhibit 6.35 Digital Signage CPE Revenues from Retail, by Region, 2007 - 2013
• Exhibit 6.36 Digital Signage CPE Revenues from Retail, by Region, 2007 - 2013 (Data)
• Exhibit 6.37 Digital Signage CPE Revenues from Hospitality, by Region, 2007 - 2013
• Exhibit 6.38 Digital Signage CPE Revenues from Hospitality, by Region, 2007 - 2013 (Data)
• Exhibit 6.39 Digital Signage CPE Revenues from Healthcare, by Region, 2007 - 2013
• Exhibit 6.40 Digital Signage CPE Revenues from Healthcare, by Region, 2007 - 2013 (Data)
• Exhibit 6.41 Digital Signage CPE Revenues from Transportation, by Region, 2007 - 2013
• Exhibit 6.42 Digital Signage CPE Revenues from Transportation, by Region, 2007 - 2013 (Data)
• Exhibit 6.43 Digital Signage Software Revenues, by Region, 2007 - 2013
• Exhibit 6.44 Digital Signage Software Revenues, by Region, 2007 - 2013 (Data)
• Exhibit 6.45 Digital Signage Software Revenues from Retail, by Region, 2007 - 2013
• Exhibit 6.46 Digital Signage Software Revenues from Retail, by Region, 2007 - 2013 (Data)
• Exhibit 6.47 Digital Signage Software Revenues from Hospitality, by Region, 2007 - 2013
• Exhibit 6.48 Digital Signage Software Revenues from Hospitality, by Region, 2007 - 2013 (Data)
• Exhibit 6.49 Digital Signage Software Revenues from Healthcare, by Region, 2007 - 2013
• Exhibit 6.50 Digital Signage Software Revenues from Healthcare, by Region, 2007 - 2013 (Data)
• Exhibit 6.51 Digital Signage Software Revenues from Transportation, by Region, 2007 - 2013
• Exhibit 6.52 Digital Signage Software Revenues from Transportation, by Region, 2007 - 2013 (Data)