Abstract
Description
Pay-TV services globally have exhibited tremendous growth over the past two
decades, particularly in developed country markets. Driven by economic growth
and increasing levels of disposable income, households of the world' s economic
elite have opted for cable TV, DTH and other emerging platforms such as IPTV
as a basic feature of consumption for household entertainment.
However, as penetration levels begin to increase and saturation levels are
reached in the world' s top economic tier, the pay-TV industry is now looking
for newer markets that are just beginning to emerge. There are a multitude of
countries around the globe that have exhibited highly robust and even stunning
economic growth in recent years. Economic performance appears sustainable and
will likely continue over the medium term, which should lead to rapid and
positive wealth effects for household consumption.
Indeed, TV penetration in many emerging markets has breached the 90% level.
Pay-TV services in these Greenfield markets have exhibited increased take-up
rates, particularly in urban areas for cable TV services. These positive
trends are leading to clear opportunities for DTH, whether as a niche offering
or as a direct competitor to cable TV platforms. Leveraging reach, a digitized
format, as well as outright consumer preference for satellite platforms, DTH
appears to be well positioned in the 10 emerging country markets covered in
this report.
Yet, there are roadblocks and many challenges for DTH service provisioning in
these countries, including:
- Complex Regulatory Environments
- Rural Consumption Patterns and Disposable Income Levels
- Pricing Issues and ROI Considerations
- Content and Channel Growth
- Piracy of Satellite Signals
These and other aspects of the DTH market in 10 emerging countries are
assessed in this latest NSR study. NSR addresses the general market trends per
country, end user or household financial wherewithal, and the role a DTH
platform can play in the specific emerging market. NSR likewise examines the
interplay of other pay-TV platforms, specifically cable-TV and IPTV, which
affect the value proposition of DTH in the pay-TV market. NSR quantifies
demand and revenue forecasts for the various pay-TV offerings such that DTH is
not analyzed in a vacuum but alongside competitive services.
Primary Questions Addressed in this Report Include:
- What are the drivers for pay-TV services in each country?
- Which pay-TV platform/s in each country represents the greatest potential?
- What is the role of DTH currently and over the medium term for each
emerging market?
- Who are the key players, and what is their market differentiator?
- What is the expected take-up rate per pay-TV offering and the revenues
associated per country market?
- What level of satellite transponder demand is likely to be required in
each country market for the provision of DTH services?
Who Should Purchase This Report:
- DTH Service Providers and Operators
- Cable TV Service Providers and Operators
- IPTV Players
- Satellite Operators
- Content Owners, Aggregators and Resellers
- Technology Vendors (Set-Top Boxes, Encryption Platforms, Headends)
- Regulatory Bodies
- Any Other Company with an Interest in Emerging DTH Markets
Primary Elements of the Report Include:
- Market Definition and Overview
- Key Platforms
- DTH
- Cable TV
- IPTV and Other Emerging Platforms
- Major Trends
- Major Elements Affecting DTH Demand per Country Market
- Market Assessment and Forecasts
- Subscriber Growth Forecasts
- By Pay-TV Platform
- By Country
- Revenue Growth Forecasts
- By Pay-TV Platform
- By Country
- Transponder Demand (TPE) and Revenues (Ku-band)
- For DTH Services
- By Country
A Complete Analytical Perspective Elements of this study include:
- Complete report document segmented by analysis on all regions,
players, market opportunity and demand trends
- An Excel file containing all data and graphs so the client can
easily use this work as a basis for their own internal market projections
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