Abstract
Red Hat acquired open source middleware technology provider JBoss in early
2006 but did not manage to build momentum behind it until 2008. It has turned
its subsidiary from a provider of simple, bare-bones Java application server
technology into an enterprise middleware platform provider. It needs to
carefully manage this change of identity and end market while fending off
competition from upstarts supporting Spring, Ruby and PHP technologies, among
others. It is doing so with a new ' open choice' strategy that provides
developers with a wider choice of runtime servers and development
technologies. Its middleware product portfolio also needs to be better
integrated and ported to the latest version (version 5) of JBoss Application
Server (JAS), the strong design of which underpins the ' open choice' strategy.
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