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Market Research Report

IPTV business models: Content is still king

Published by Ovum, Ltd. Contact us : +1-860-674-8796
Published 2005/10 Content info 21 PAGES
Product code OV33886
Price From  US $ 1580 Order/Price list
US $ 1580 PDF by E-mail (Single User License)
US $ 3950 PDF by E-mail (Global License)
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Description TOC

Table of Contents

Entertainment industry economics: Movie and TV financing

The significance of release windows

Vertical integration of U.S. media conglomerates

The impact of regulation in the U.S.

  • Franchise agreement
  • Open Video System status

Content licensing & aggregation

IPTV service differentiation

  • Content differentiation
  • Differentiating service features and functionalities
  • Interactive program guide & interactive advertising
  • Integrated communications features
  • Multiple subscription, rent, or buy options

The competitive landscape

  • The cable industry
  • DBS
  • Service pricing

Service launch strategies

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