Table of Contents
Management summary
- Fixed-to-mobile substitution: strong but not unstoppable
- Users' perspective on FMS
- Mobile operators' perspective on FMS
- Fixed operators' defence to FMS
FMS in context
- FMS: defending the line
- Defending against FMS: the strategic framework
The user perspective on FMS
- Fixed-only is no longer an option
- Drivers and barriers for FMS
- Unique mix for different segments
- Consumer perspective
- Business perspective
The extent of the mobile threat
- Current pressure points for mobile operators
- Mobile operators and FMS in the future: Ovum view
Fixed operator defences against FMS
- Address the drivers and barriers for FMS
- Strategic defences against FMS
- Broadband bandwidth and cost advantage
- Marketing-based initiatives
- No silver bullet
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