Table of Contents
Key messages
The managed and hosted IPT services landscape
- What are hosted IPT services?
- Service definitions
- Other enterprise IPT services
- Positioning of enterprise IPT solutions
- Customer benefits of hosted IP telephony
Market drivers for hosted IPT services
- Growth of IPT generally
- Hosted IPT offers significant benefits over premise-based IPT
- Underlying growth in out-tasking through managed services
- Growing availability of business-grade DSL is helping the business case
- Customers are becoming more concerned with benefits than technology
The current status of the market for hosted IPT in Western Europe
- Early market entrants have found slow growth
- Limited choice of suppliers and strong competition from premise-based IPT
- Low awareness and much confusion over terminology
- Poorly defined and targeted propositions
- Inadequate channel strategies
- Most incumbent telcos will launch IP centrex services in 2006
Case study - France Telecom
Market development for hosted IP telephony
- Small businesses (up to 50 employees)
- Medium-sized businesses
- Large enterprise
Ovum market forecasts
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