Table of Contents
Key messages
- Mostly a developing market trend
- Failure to deliver on all of their objectives
- Not a match for prepaid mobile
- Still a valuable option
Fixed prepaid in context
Why fixed prepaid?
- The line rental barrier
- Credit management
- The increasing popularity of prepaid mobile
Rationale for fixed prepaid
Has fixed prepaid delivered?
- Failure to stimulate fixed line growth
- Poor defence against mobile
- Cannibalisation of the fixed post-paid subscriber base
- Successful reduction of bad debt
- Revenues: the importance of pricing
Is fixed prepaid a good idea?
- Not a mobile substitute
- The marginal cost of a new subscriber
- Losing the customer relationship
Messages to service operators
- Be careful with fixed prepaid
- Not to be abandoned altogether
- Price sensibly
- Leverage the benefits of the fixed line
- Continue with efficiency improvements
- Boost customer loyalty
Case studies
- Telkom SA
- Telmex
- Fastweb
- Etisalat
- PLDT
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