Abstract
The global DSL market is growing rapidly. This is being stimulated by the
increasing intensity of competition within the DSL market as well as from the
cable industry. Although pricing is still crucial, much of the marketing spend
has already shifted from low pricing to more bandwidth. However, this will
quickly shift to services and service bundling, with the bigger players
gearing up to offer voice as part of the package as well as more broadband
content.
This report presents an overview of best practices in broadband, focusing
specifically on the growing DSL market, pricing/bandwidth strategy, approaches
to content, attracting low-end users, and customer support strategy.
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