Table of Contents
Key messages
Current market and statistics
General trends in the DSL world
- Marketing trends
- Sales strategies
- Bandwidth on the up
- Rise of 10+ Mbit/s
Customer acquisition and service
- With customer acquisition, speed is everything
- Success of installation
- Customer service needs
The need for a new tariff structure
- Reducing barriers to low users
- The transition to higher speeds
- Bandwidth and its associated costs
- The more service-orientated approach
- Getting the marketing right
- Is this the right approach?
New value-added services
- Four main types of premium Internet service
- Content is currently the hot topic
- Bundling: the main direction of premium services strategy
The broadband home
- Where we are today versus the industry vision
- Operator push versus CE vendor pull
- Implications for ISPs
The importance of the NGN
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