The IPTV marketing game begins

Table of Contents

• Key findings and recommendations
• Launch and post-launch approaches
• Staking a competitive position
  • Satellite and DTT links
• Customer segmentation
• Approaches to branding: what's in a name
  • Taking into account corporate strategy
  • Creating brand values
• Packaging and publicity
  • The role of the bundled offering
  • Telcos' use of marketing media