Abstract
How powerful a role will the leading Internet portals have in the future
control and distribution of content? The question is one that preoccupies many
in the content production and distribution industries. Their view of content
development, business strategy and the relationships with content owners will
shape the broadband content ecosystem, and with it the future positioning and
role of other broadband players, including telcos.
This report focuses on four of those players - AOL, Google, MSN and Yahoo! -
which have built a global presence beyond their US roots.
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