Internet portals: broadband content strategies

Table of Contents

• Key messages
• The telco-portal partnership
• Changing fortunes of the Internet portal
• What content means to Internet players
• Individual Internet portals' approach to content
• Advertising: developing the central business model
• End-user revenues: nice to have but not expected
• Sourcing revenues from third parties

Table of figures

• Figure 1. Consumer portal roots
• Figure 2. Advertising as a percentage of revenues
• Figure 3. The role of content in the Internet portals' business model
• Figure 4. Key content initiatives
• Figure 5. Proportion of global online ad expenditure by ad format
• Figure 6. Overview of advertising activity
• Figure 7. The portals' intermediary role