The IPTV ad revenue opportunity: key issues and business models

Table of Contents

Key findings

The promise of IPTV: a winning combination

• Estimating the potential opportunity

Challenges in building IPTV advertising revenues

• Achieving scale will be key
• Putting all the pieces in place
• The legal and regulatory framework
• Building sustainable relationships
• Competition to learn from

Approaches to IPTV advertising packages

How the business models might work

• Cost-per-thousand model
• Search and recommendation with the cost-per-click model
• Cost-per-acquisition model