Table of Contents
Key messages
Why do operators bundle?
Why consumers should (or should not) bundle
- Drivers for consumer take-up
- Barriers for consumer take-up
Main types of service bundles offered
- Dual play
- Triple play
- Quad play
Bundling implementation issues
- Organisation
- Customer support
- Branding
The roles of service bundling in corporate strategy
Corporate strategy goals that service bundling can address
Service bundling: next-generation strategies for fixed telcos
- Striving for true product integration
- Operators need to build and maintain state-of-the-art networks
Service bundling: next-generation strategies for cable TV operators
Service bundling: next-generation strategies for mobile operators
Table of figures
- Figure 1: Examples of reduced industry churn due to bundling
- Figure 2: Bundled offerings in the US
- Figure 3: Moving to true product integration
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