Table of Contents
Ovum view
- The move to sophisticated boxes
- Analogue to digital
- Flexible high-quality TV & video
- STB as an island or a hub
- Feature differentiation
Barriers to innovation by ISPs
- Cost/revenue potential
- Reactive versus proactive strategy
- Technical issues
- Consumer understanding
- Brand
Competitive landscape
ISPs: strengths and weaknesses
Partnering
STB strategies for service providers
Case studies
- Case study: Sky
- Case study: Sony PS3 and Korea Telecom
Table of figures
- Figure 1: STB specifications - operators and output
- Figure 2: STB specifications - TV and video services
- Figure 3: STB specifications - connectivity
- Figure 4: STB specifications - other services and additional features
- Figure 5: ISPs' device strategy
- Figure 6: Actual device evolution
- Figure 7: Best practice STB strategy for service providers
- Figure 8: Sky' s device evolution
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