Table of Contents
Parameters of the study
Conflicting results
Opportunities in the consumer market
- The television as an entertainment portal
- Reaching high-end game users before they go over the top
- Untangling the wires: Professional installation for the mass market
- Simplifying the user experience
Opportunity obstacles
- Digital rights contracts and management
- Show me the money: Challenges in monetizing content and convenience
- Customer intimacy on a budget: The high cost of customer support
Overcoming obstacles through collaboration
- New supply chains for a new market
- Differentiation through standards
- Redefining the service provider value add
The bottom line
Table of figures
- Figure 1: Services consumers would like to access through their TVs
- Figure 2: Devices that consumers own or intend to purchase
- Figure 3: Consumers' desire for professional home network installation
- Figure 4: Consumers' priorities for purchasing consumer electronics devices
- Figure 5: Roles typically adopted in the content delivery supply chain
- Figure 6: Consumer-centric view of the supply chain
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