Table of Contents
Executive summary
In a nutshell
Key messages
Introduction to mobile TV in Japan
- Mobile terrestrial analogue TV
- Mobile satellite digital TV
- Video services over the 3G network
- Mobile terrestrial digital TV
Regulatory environment
- The government has actively driven the digitalisation of broadcasting
- Current regulation has sidelined mobile operators
What is 1Seg?
- Technical overview
- Service offering
Performance so far
- Adoption of 1Seg-enabled devices
- Usage pattern
- Usage data for the interactive data service
Business model
- The main players: broadcasters
- Role of mobile operators
Operator strategies
- 1Seg: a great retention tool
- MNOs' alliances with broadcasters
Future development
- Usage of 1Seg will increase, but there is room for premium services
Table of figures:
- Figure 1: MBSAT satellite jointly owned by Japan and Korea
- Figure 2: Devices for Moba-Ho! service
- Figure 3: Segmentation of ISDB-T
- Figure 4: Images of typical 1Seg display
- Table 1: 1Seg devices in Japan
- Figure 5: Accumulated shipments of 1Seg-enabled handsets (millions)
- Figure 7: Split of 1Seg device types
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