Table of Contents
Key messages
- SOA will change vendor business models and relationships
- Major application vendors have little to fear
- Smaller vertical-market and specialty ISVs face increasing threats
SOA sparks new industry dynamics
Vendors have rushed to SOA-enable and revamp product offerings
Major ISVs adopt SOA
SAP, Oracle and Microsoft have built up an ecosystem of partners
Platform-centric Microsoft remains heavily dependent on partners
Microsoft relies on partners to extend its applications into vertical niches
Oracle seeks to balance SI interests with its product ambitions
Oracle taps into SOA to tackle application portfolio integration challenges
SAP expands partnering outreach to supplement its process expertise
SAP is following a two-track SOA model
Salesforce.com builds leading SaaS-based ecosystem
Salesforce.com uses SaaS/SOA synergy to ease integration issues
Uncertain future for small ISVs and SaaS vendors
Small players must adopt and adapt to SOA to survive
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