Abstract
Regulatory intervention has meant that competition in Spain' s mobile market
has increased over 2006. The new entrants will aim to entice subscribers to
churn with their competitively priced offerings. In response, the established
MNOs have all employed defensive strategies to hold on to and maximise
revenues from their existing subscribers. This report examines the strategies
and positioning of these different players and provides an overview of the
trends in the Spanish mobile market.
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