Table of Contents
Key messages
Ovum view
Market overview: mature and saturated
- More growth to come
- Competition will continue to increase
- Further price declines in basic mobile services to come
- 3G connections gaining momentum
- Established MNOs focusing on postpaid
- FMC is still in its infancy
- FMS is fuelled by discounted on-net rates
Operator positioning
- Spain is Telefonica' s home market
- Vodafone Spain outperforms Germany, Italy and the UK
- France Telecom' s compact portfolio places reliance on Spain
- Yoigo must differentiate itself
Established MNOs' strategies
- Holding onto their high-value subscribers
- Encouraging usage
- MNOs want to offer total telecoms services
- Reducing costs across both fixed and mobile
New entrant strategies
Table of figures
- Figure 1: Mobile penetration rates for Spain and Western European average,
2006- 11
- Figure 2: Decrease in mobile voice prices in Spain, 1Q01- 1Q07
- Figure 3: 3G connections in Italy, the UK, Germany, Spain and France, 3Q07
- Figure 4: Postpaid and prepaid connections in Spain, 1Q00- 1Q07
- Figure 5: Spanish MNO positioning in 3Q07
- Figure 6: WCDMA net additions for Spanish MNOs, 3Q05- 3Q07
- Figure 7: Mobile data revenues as a percentage of service revenues for
Spanish operators, 1Q04- 2Q07
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