Table of Contents
- Key messages
- Findings and recommendations
- 3G strategies
- Four generic strategies
- Cost-efficient voice
- Migration from 2G
- Mobile data services
- Broadband proposition
- Which strategy should operators employ?
- Evolution of 3G strategies
- Overview
- Initial 3G adoption was slow
- De-prioritisation of the portal and embracing a more ' open' mobile
Internet
- Mobile broadband revolution
- Focus on user experience
- Emergence of social networking and UGC
- Service priorities shift and existing services get a facelift
- Cross-platform strategies increase
- Beyond the phone
Table of figures
- Table 1: Generic 3G strategies
- Figure 1: Circuit-switched voice capacity of different technologies
- Figure 2: Data cost comparison of different technologies
- Figure 3: Next-generation connections in Asia-Pacific and
forecasts, June 2007 and 2011
- Figure 4: Hutchison' s 3G strategy evolution
- Figure 5: M1' s 3G strategy evolution
- Figure 6: Indosat' s 3G strategy
- Figure 7: Mobile social networking
- Figure 8: T-Mobile USA' s 3G strategy
- Figure 9: PCCW' s 3G strategy
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