Table of Contents
- Key Messages
- Market development
- Social networking companies: tread carefully on valuations
- 2007 sees high growth... and a tailing off
- User engagement is on the decline
- Social networking becomes the norm
- Normal can also mean banal
- Social networking goes global
- Facebook versus MySpace: the draw of rich media
- Privacy and protection: key issues
- The importance of user control
- Who' s got my data?
- The fight for better protection
- Social networking 3.0: the shape of things to come
- The next big online opportunity?
- The fight for revenues will get tougher
- Can targeted advertising come to the rescue?
- A softer, more subtle approach
- New applications, new revenues?
- The mobile opportunity
- New audiences: getting closer to users
- The draw of higher security sites
- Special interest groups
- More value, more revenue opportunities
- Developing markets
Table of figures
- Figure 1: Social networking: total visitors December 2006- December
2007
- Figure 2: Average minutes per visitor: December 2006- December 2007
- Table 1: MySpace versus Facebook usage
- Table 2: Top online sites by genre where ads were placed, 18- 24
February 2008
- Table 3: Facebook demographic profile
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