Abstract
The growth in mobile broadband during the past 12 months has been staggering
and has taken Europe' s mobile operators by surprise. At the end of 2007,
Vodafone reported a 58% year-on-year increase in global mobile broadband
subscribers and Telekom Austria had 290,000 mobile broadband subscribers. 2008
has seen operators become more strategic in their approaches. Could mobile
broadband ever substitute a fixed broadband connection in Western Europe?
This report analyses the customer segments targeted for mobile broadband
services in Western Europe, and assesses the strategies available to mobile
and integrated operators to maximise their mobile broadband opportunity.
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