Abstract
In Western Europe, the mobile broadband market has grown sharply in recent
months and this trend is expected to continue. This report assesses what is
driving the market and the potential barriers to uptake.
Among the key messages of the report are:
- The key driver is a combination of high-speed packet access (HSPA), USB
modems and simplified pricing
- HSPA has delivered on the promise of 3G, but a mobile network still can' t
compete with fixed
- The USB modem (or dongle) will remain the key device for access
- A portfolio of simple tariffs maximises the target audience, but the
mobile premium remains a harsh reality
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