Abstract
BT Global Services (BTGS) has taken over from BT Retail' s broadband business
as the growth story in the BT Group. But BTGS now faces the hardest part of a
strategy mapped out nearly six years ago when Ben Verwaayen took over as CEO -
tapping into profits from the multimillion dollar networked IT deals signed
with companies such as Unilever, InBev, PepsiCo and Thomson Reuters.
Previously, BTGS had underpinned its strategic approach with a well-defined
set of vertical product packages. Now, the focus is moving away from multiple
verticals toward super sectors and onto the horizontal plane of managing
global operations across technology centres in Asia, professional services in
the US and country operations in Europe. However, there are still jewels in
the BT network crown, including BT Radianz, which suggests that while BT may
have advanced its integration programme, it has not advanced its integrated
services proposition. While the acquisitions programme has moved from networks
to application capabilities, BTGS is still driving hard for outsourcing deals
to network global businesses.
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