Abstract
Description
In early July 2008, software configuration/change management (SCM) then
application lifecycle management (ALM) specialist Serena released one of its
latest pre-built ‘business' mashups, which, despite the name, focuses on
the IT-centric problem of application release management. In the summer of
2008, Serena plans to release its entire Serena Business Mashup suite. This
provides Ovum with an opportunity to take a step back and look at the way
Serena is currently trying to reinvent itself, not just as a ‘business
mashup' , but also as a software-as-a-service (SaaS) and project and portfolio
management (PPM) provider, among other things. Overall, we doubt that Serena
has and does what it takes to become one of the top SaaS tool and/or business
mashup providers.
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