Taking the temperature of mobile TV

Table of Contents

• Executive summary
• In a nutshell
• Scope of the report
• Key messages
• Are mobile TV and video worth all the effort?
• Scope for improvement
• Broadening the range of device types
• Device availability: Japan and South Korea versus Europe
• The case for and against new mobile broadcast networks
• Supporting free content: various business models
• Mobile TV: the state of play
• Mobile broadcast TV services have made very uneven progress
• More trials - and tribulations
• Mobile DTV on the horizon in the US
• Consumer perspective
• Ovum' s end-user surveys
• Mobile phones still low on the list for viewing online video
• Regional view
• Cost continues to be an issue for consumers
• Mobile TV: towards a mass-market service
• Mobile TV still not ‘mass' in most markets
• Ease of use; quality viewing experience
• Selection of channels and content
• Wide selection of affordable mass-market devices
• Think outside the mobile phone box
• Simple, attractive service packaging and pricing
• Sustainable business model
• A complex value chain in which relationships can be fraught
• The continuing struggle to make money
• Does mobile DTV help or hinder carriers?
• Orange France: mobile TV 3G success story
• Strengths
• Weaknesses
• Service overview
• Performance
• Service evolution
• Service offering
• Content partners
• Electronic service guide
• Pricing model
• 3 Italy: leader in a European DVB-H hotbed
• Strengths
• Weaknesses
• Service overview
• The service proposition
• Comparison cases in Italy
• TIM and Vodafone
• Business models: MNO-integrated versus partnership
• MediaFLO mobile broadcast TV services in the US market
• Strengths
• Weaknesses
• MediaFLO' s wholesale model
• Service overview
• Coverage
• Close-up on Verizon
• Close-up on AT&T
• Service developments
• Usage
• Room to build the service
• A threat on the horizon
• DMB in South Korea: challenging times for pioneer services
• Strengths
• Weaknesses
• Market and service overview
• T-DMB service
• S-DMB service
• Performance
• T-DMB service performance
• Launch of paid-for interactive services
• S-DMB service

List of Tables

• Table 1: Summary of selected mobile broadcast TV services (part I)
• Table 2: Summary of selected mobile broadcast TV services (part II)
• Table 3: Summary of mobile TV content formats
• Table 4: T- DMB service providers in South Korea
• Table 5: Tariff plans of TU Media

List of Figures

• Figure 1: Global view: frequency of video viewing by device type
• Figure 2: The foundations for mobile TV
• Figure 3: The mobile broadcast value chain
• Figure 4: Contrasting approaches of 3 and Mediaset
• Figure 5: The MediaFLO business model
• Figure 6: Shareholder structure of TU Media (December 2008)
• Figure 7: T-DMB and S-DMB compared