Report: Global Mobile Market Outlook: 2009-14 TOC

Executive summary
In a nutshell
Key messages
Ovum view
Connections: growth in emerging markets continues unabated
Revenues: recession slows the global market, but not for long
Data: revenues continue to grow
LTE leads the way to 4G
Markets
Minimal impact of macroeconomic forces on connections
Emerging markets continue to dominate growth forecasts
Data growth drives developed markets connections
Device sector feels the pinch
Mobile phone shipments will grow at a CAGR of 1.9% from 2008 to 2014, reaching 1.4 billion by 2014
Smartphone shipments will reach 406.7 million by 2014
Symbian remains the market leader and Google Android is the rising star
Recession temporarily slows revenue growth
Regulatory trends
Competition increases, but with what impact?
EU focus on mobile continues - and now it' s data' s turn
The digital dividend: analogue TV switch off releases spectrum
The mobile opportunity to bridge the digital divide
Services
Data explodes
Messaging and mobile broadband are the key opportunities
Advertising and content revenues hard to find
Voice is still the ‘killer app'
Fixed - mobile convergence: femtocells to win out over UMA/GAN
Strategies
The road to 4G
LTE to dominate in the long term...
...but HSPA to reign in the short term
WiMAX to remain a niche technology
Disruptive trends in the mobile sector
The threat from ‘left field' players is less than the threat from other operators
Business models: increasingly complex
The recession killed the M&A stars

Figure 1: Global mobile connections: 2007 - 14
Figure 2: Risk factors impacting connections growth in Asia-Pacific: 2009 - 14
Figure 3: Risk factors impacting connections growth in Africa: 2009 - 14
Figure 4: Risk factors impacting connections growth in Eastern Europe: 2009 - 14
Figure 5: Risk factors impacting connections growth in South & Central America: 2009 - 14
Figure 6: Risk factors impacting connections growth in the Middle East: 2009 - 14
Figure 7: Risk factors impacting connections growth in North America: 2009 - 14
Figure 8: Risk factors impacting connections growth in Western Europe: 2009 - 14
Figure 9: Global mobile operator service revenues: 2007 - 14
Figure 10: Global mobile operator data revenues: 2007 - 14
Figure 11: Global mobile data revenues (including SMS): 2007 - 14
Figure 12: Proportion of revenues derived from voice and data by region: 2014
Figure 13: Outgoing minutes of use: 2007 - 14
Figure 14: Global high-speed mobile data connections by technology: 2007 - 14
Figure 15: Disruptive forces facing telcos
Figure 16: Balancing the paid-for versus ad-supported service mix

Global Mobile Market Outlook: 2009-14