Australia - Telecoms Market Analyses - Australia leading telecoms beyond the crisis

Table of Contents

1. Strategic Developments For Comms During The Crisis

• 1.1 Telecoms for economic stimulus
• 1.2 Financial crisis requires new methods
  • 1.2.1 Don' t fix broken systems, create new ones
  • 1.2.2 Roles for government and the market
  • 1.2.3 Grass roots involvement
  • 1.2.4 Trans-sectoral thinking
• 1.3 Investing in the communications revolution
• 1.4 How to create the right environment
• 1.5 Stimulus driving optical developments
• 1.6 Co-development of fibre and the digital economy
  • 1.6.1 Infrastructure comes before services (unfortunately)
  • 1.6.2 USA broadband stimulus package holding fast
• 1.7 Regional implications - 2009
  • 1.7.1 Latin America
  • 1.7.2 Asia
  • 1.7.3 North America
  • 1.7.4 New Zealand
  • 1.7.5 Africa
  • 1.7.6 Europe
  • 1.7.7 The Middle East
• 1.8 BigThink - how to move beyond the crisis

2. Strategic Vision For Comms After The Crisis

• 2.1 Restructuring the industry
• 2.2 Government leadership
  • 2.2.1 Delivering trans-sector approaches
  • 2.2.2 No success without a shared vision
  • 2.2.3 Developing sound business models
• 2.3 Decisive action by some governments
  • 2.3.1 The lucky country
  • 2.3.2 Leadership from the USA
  • 2.3.3 Digital globalisation
• 2.4 The position of incumbents
  • 2.4.1 Prepared to make changes
  • 2.4.2 Some early positive signs
• 2.5 Infrastructure essential for the digital economy
• 2.6 Key elements of the digital economy
  • 2.6.1 Smart grids and the environment
  • 2.6.2 E-commerce
  • 2.6.3 E-government
  • 2.6.4 E-health
  • 2.6.5 E-education
  • 2.6.6 E-science
  • 2.6.7 Social media

3. Trans-Sector Thinking Leading To Smart Communities

• 3.1 Introduction
• 3.2 Australian leadership
  • 3.2.1 Digital Economy Industry Work Group (DEIWG)
  • 3.2.2 E-education - Australia' s first trans-sector initiative
  • 3.2.3 Trans-sector project: smart grids
  • 3.2.4 Trans-sector project for social services
  • 3.2.5 Smart infrastructure
  • 3.2.6 Trans-sector project - e-health
• 3.3 National welfare depends on new thinking concepts
• 3.4 work in progress: political leadership
• 3.5 Trans-sector thinking at highest levels in Australia
• 3.6 The multiplier effect
• 3.7 Smart communities, where do we start?
• 3.8 We lack the structures to implement trans-sector visions
• 3.9 Trans-sector regulation
  • 3.9.1 Regulations need to be rewritten
  • 3.9.2 FttH will change telecom models
  • 3.9.3 Utilities-based regulation
• 3.10 The sectors
  • 3.10.1 Telecommunications
  • 3.10.2 Government communication and information
  • 3.10.3 Healthcare
  • 3.10.4 E-education and e-science
  • 3.10.5 Smart grids
• 3.11 Smart communities and smart buildings

4. Smart Cities, Buildings & Communities

• 4.1 Introduction
• 4.2 Building smart cities to ease the stress
  • 4.2.1 A population of nine billion people
  • 4.2.2 The role of smart cities
  • 4.2.3 We need to use people power
  • 4.2.4 Education, information, empowerment
  • 4.2.5 Changes are starting to drive action
• 4.3 Key components of smart cities
  • 4.3.1 Smart grids
  • 4.3.2 Next generation telecoms
  • 4.3.3 Open networks
  • 4.3.4 Smart buildings/homes
• 4.4 Strategies for smart communities
  • 4.4.1 Tran-sector thinking
  • 4.4.2 Rebuilding communities
  • 4.4.3 Greenfield communities
• 4.5 Brief examples of smart communities
  • 4.5.1 India
  • 4.5.2 China
  • 4.5.3 Europe
• 4.6 Intelligent/smart technologies and systems
• 4.7 Intelligent Communities Forum

5. The Telecoms Market Moving Into 2010

• 5.1 Major industry developments in 2010
  • 5.1.1 National broadband network infrastructure - Australia showing global leadership
  • 5.1.2 The impact of regulatory changes on Telstra
  • 5.1.3 Impact of the Australian economic climate on communications
• 5.2 Mobile communications
  • 5.2.1 Mobile competition between the major operators
  • 5.2.2 Mobile broadband
• 5.3 Fixed voice and broadband market
  • 5.3.1 Fixed broadband - the impact of fibre optic networks on DSL regulation
  • 5.3.2 Voice over IP
• 5.4 The digital economy
  • 5.4.1 E-commerce
  • 5.4.2 Mobile media
  • 5.4.3 A trans-sector approach to e-health, e-education and energy

6. National Broadband Network

• 6.1 Overview & analysis
  • 6.1.1 Details of the NBN proposal
  • 6.1.2 National Broadband Corporation (NBC)
  • 6.1.3 Regulatory issues
  • 6.1.4 FttH infrastructure
  • 6.1.5 The business model
  • 6.1.6 Analyses - July/August 2009
  • 6.1.7 The early projects
  • 6.1.8 Trans-sector thinking
  • 6.1.9 Open network = innovation and affordability
  • 6.1.10 Co-development of fibre and the digital economy
  • 6.1.11 What' s next for Telstra?
  • 6.1.12 No policies, just opposition from the Opposition
• 6.2 Critical considerations
  • 6.2.1 NBN Co bringing us to the next stage - September 2009
  • 6.2.2 Governance and management of the NBN/NBC
  • 6.2.3 Regulations - critical considerations
  • 6.2.4 Wholesale
  • 6.2.5 Technology critical consideration
  • 6.2.6 Basic infrastructure
  • 6.2.7 Co-development of the digital economy
  • 6.2.8 Strategic differences of an NBN
  • 6.2.9 Comments from international experts

7. Mobile Communications - Analysis Of The Industry In 2009

• 7.1 Overview
• 7.2 Mobile operators
  • 7.2.1 Vodafone and Hutchison Australia merger
  • 7.2.2 Interconnection rates key to mobile competition
• 7.3 Services
  • 7.3.1 Mobile broadband
  • 7.3.2 Mobile voice
  • 7.3.3 Prepaid trends and developments
  • 7.3.4 Mobile content
• 7.4 MVNOs
  • 7.4.1 Prospects for Woolworths MVNO
  • 7.4.2 Other developments in the MVNO market

8. Mobile Media Market

• 8.1 The mobile content market in 2009
• 8.2 The market for mobile digital media
• 8.3 Operators have lost the content battle - analysis
  • 8.3.1 Not much progress in almost a decade
  • 8.3.2 Still no open networks
  • 8.3.3 Untapped potential
  • 8.3.4 We are a telecoms industry
  • 8.3.5 3G /HSPA taking off
  • 8.3.6 What do you mean - customer service?
  • 8.3.7 All we need is competition
• 8.4 New marketing and distribution models
  • 8.4.1 On-deck services - operator portals
  • 8.4.2 Plenty of content providers
  • 8.4.3 Branding with partners
  • 8.4.4 The future: value-chain-based scenarios
• 8.5 Mobile TV
• 8.6 Premium Rate SMS (PSMS)

9. Critical Assessment of Social Media & Market Overview

• 9.1 Insatiable appetite for communication
• 9.2 Social media after the financial crisis
• 9.3 Second Life, Twitter, LinkedIn, Plaxo, Facebook, MySpace, Wikipedia
  • 9.3.1 Second Life
  • 9.3.2 Twitter
  • 9.3.3 LinkedIn and Plaxo
  • 9.3.4 Facebook and MySpace
  • 9.3.5 Wikipedia
• 9.4 More of the same with new tools
• 9.5 Personalising social media
  • 9.5.1 Using BuddeComm as an example
• 9.6 Personal social networks
• 9.7 Incorporate social media within the organisation/group
  • 9.7.1 Crowdsourcing
• 9.8 Open Social Foundation
• 9.9 Conclusions

10. Glossary of Abbreviations

TABLES:

• Table 1 - Second Life subscribers - 2006 - 2008
• Table 2 - Unique monthly users: Facebook versus MySpace - 2008 - 2009
• Table 3 - Worldwide market share of mobile social network users - 2008; 2013

EXHIBITS:

• Exhibit 1 - Open networks
• Exhibit 2 - Regulating fibre access
• Exhibit 3 - Smart homes
• Exhibit 4 - Smart city - Masdar City Abu Dhabi
• Exhibit 5 - Smart shopping
• Exhibit 6 - Example of trans-sector collaboration in a smart city
• Exhibit 7 - Learning from e-cars
• Exhibit 8 - Examples of key MVNO customer segments
• Exhibit 9 - Mobile facts and figures
• Exhibit 10 - What users want
• Exhibit 11 - Twitter usage facts
• Exhibit 12 - Teenagers use social media to belong
• Exhibit 13 - Examples of social networking websites
• Exhibit 14 - Top 15 social networks worldwide - 2008
• Exhibit 15 - Major regional user base of popular social networks - mid-2007
• Exhibit 16 - Wikipedia
• Exhibit 17 - The Obama campaign
• Exhibit 18 - Examples of Web 2.0 developments